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Buy It!: Whats in It for Your Customers?
     

Buy It!: Whats in It for Your Customers?

by Mark Magnacca
 

This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats.

 

How to uncover and communicate the “So What?” benefits your customers really care about: the benefits that drive breakthrough success--in

Overview

This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats.

 

How to uncover and communicate the “So What?” benefits your customers really care about: the benefits that drive breakthrough success--in products, services, and in your own career!

 

At the 1964 New York World’s Fair, AT&T first presented its breakthrough in telecommunications: the PicturePhone. Hailed as a technological marvel, the PicturePhone ended up being what can only be described as a failure--but it was not for lack of trying on AT&T’s part....

Product Details

ISBN-13:
9780137049721
Publisher:
Pearson Education
Publication date:
10/12/2009
Series:
FT Press Delivers Elements
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
10
File size:
454 KB

Meet the Author

Mark Magnacca has invested 15 years in discovering what sets great communicators apart. He recently brought his insights together in the book So What? As founder and President of Insight Development Group, Magnacca’s seminar and training programs have been featured in The New York Times, USA Today, and on CNN’s MoneyLine. He has helped thousands of entrepreneurs, salespeople, and executives adopt the mindset that makes them indispensable in any economic cycle. A participant in the Strategic Coach Master’s Program, he is also author of The Product Is You.

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