BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest by Marshal Cohen, Hardcover | Barnes & Noble
BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest
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BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest

by Marshal Cohen
     
 

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18 easy ways to ensure consumers choose your product over the competition’s

The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer

Overview

18 easy ways to ensure consumers choose your product over the competition’s

The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy.

Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close look at customer behavior in today’s economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, by

  • Adding new, must-have features through dramatic upgrades
  • Providing extra services to add value
  • Building upon a strong reputation and impressive brand heritage
  • Reevaluating every product to make your company lean and mean as possible

Cohen explains how to use these techniques to create a can’t-lose business strategy-—helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.

Product Details

ISBN-13:
9780071667838
Publisher:
McGraw-Hill Professional Publishing
Publication date:
12/11/2009
Pages:
224
Product dimensions:
6.10(w) x 9.10(h) x 1.10(d)

Meet the Author

Marshal Cohen is the chief industry analyst for the NPD Group, a world leader in market research and consumer behavior. He is the author of Why Customers
Do What They Do.

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