Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product

Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product

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by Rick Cesari, Ron Lynch
     
 

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Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign

In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and

Overview

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign

In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.

In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes.

  • Find out how to use direct response to create a "self-funding "marketing campaign
  • Learn the techniques to building offers that will get people to respond to your products
  • Use "high touch" direct response marketing to build brand equity and drive sales at retail
  • Find out why large companies like Johnson&Johnson and Valvoline are using these concepts for their consumer brands
  • Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else

Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.

Product Details

ISBN-13:
9781118007891
Publisher:
Wiley
Publication date:
01/19/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
224
File size:
729 KB

Meet the Author

Rick Cesari was the first person to use an infomercial to build a national brand name (Juiceman®) and then apply the same strategy to launch a number of other products and brands into the stratosphere: The Sonicare Toothbrush, the George Foreman Grill, OxiClean, and Orange Glo®, as well as Fortune 500 clients Microsoft and Clorox®. He is the founder and CEO of Cesari Direct, a full-service direct-response marketing agency that provides production, media buying, interactive, and campaign management services.

Ron Lynch has been the creative mind behind many successful direct-response campaigns including BackJoy® Orthotics, the Total Trolley, Light Relief®, the FlavorWave Oven®, and more. He has worked with Rick Cesari since 2001 and is currently partner and Creative Director of Cesari Direct. He specializes in strategic category creation, brand creation, and direct media messaging. Learn more at CesariDirect.com.

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