Buy This Book: Studies in Advertising and Consumption / Edition 1

by Mica Nava, Andrew Blake, Iain MacRury, Barry Richards

Overview

Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.

Product Details

ISBN-13:	9780415141314
Publisher:	Taylor & Francis
Publication date:	12/05/1996
Pages:	368
Product dimensions:	6.12(w) x 9.19(h) x (d)

About the Author

Mica Nava, Andrew Blake, Iain MacRury, Barry Richards

Table of Contents

Roberta Astroff, Colin Campbell, Monica Bernold, Andrea Ellmeier, Joanne Entwistle, Pasi Falk, Steven Kline, Reina Lewis, Celia Lury, Frank Mort, Sean Nixon, Stephanie O'Donohoe, Katrina Rolley, Don Slater, Kim Christian Schroder, Mike Smee, Barbara Usherwood, Alan Warde, Andrew Wernick