Buy This Book: Studies in Advertising and Consumption

Buy This Book: Studies in Advertising and Consumption

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by Mica Nava, Andrew Blake, Iain MacRury, Barry Richards
     
 

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ISBN-10: 0415141311

ISBN-13: 9780415141314

Pub. Date: 01/28/1997

Publisher: Taylor & Francis

Buy This Book is an outstanding collection of new writings on advertising and consumption. Contributors from the UK, continental Europe and North America consider the history, industry practices, textual strategies and public consumption of advertising and examine

changes in consumer imagery and identity. Individual articles consider the development of mass

Overview

Buy This Book is an outstanding collection of new writings on advertising and consumption. Contributors from the UK, continental Europe and North America consider the history, industry practices, textual strategies and public consumption of advertising and examine

changes in consumer imagery and identity. Individual articles consider the development of mass consumption in Britain and America since 1945; the consumer as an imaginary subject of advertisers; Benetton's innovative and disturbing advertising campaigns; advertising's use of nostalgia

to sell products, the marketing of Latino culture in the US; safe sex and pleasure in condom advertising; power dressing; negative advertising in American election campaigns, and how images of adultery have been used to sell cars. Buy This Book is an important addition to the

study of advertising and consumption and will be an invaluable resource for researchers, teachers and students.

Product Details

ISBN-13:
9780415141314
Publisher:
Taylor & Francis
Publication date:
01/28/1997
Pages:
368
Product dimensions:
6.10(w) x 9.40(h) x 1.20(d)

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