Buy This Book: Studies in Advertising and Consumption

Buy This Book: Studies in Advertising and Consumption

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by Mica Nava, Andrew Blake, Iain MacRury, Barry Richards
     
 

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Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers andSee more details below

Overview

Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.

Product Details

ISBN-13:
9781136181795
Publisher:
Taylor & Francis
Publication date:
11/05/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
368
File size:
6 MB

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