Buy This Book: Studies in Advertising and Consumption

Overview

Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to ...

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Buy This Book: Studies in Advertising and Consumption

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Overview

Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.

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Product Details

  • ISBN-13: 9780415141321
  • Publisher: Taylor & Francis
  • Publication date: 1/28/1997
  • Pages: 368
  • Product dimensions: 6.10 (w) x 9.20 (h) x 0.90 (d)

Table of Contents

List of illustrations
Notes on contributors
Introduction 1
1 Paths to Mass Consumption: Britain and the USA since 1945 15
2 Framing Advertising: Cultural Analysis and the Incrimination of Visual Texts 34
3 Consumer Culture and the Politics of Need 51
4 The Benetton-Toscani Effect: Testing the Limits of Conventional Advertising 64
5 Investments in the Imaginary Consumer: Conjectures Regarding Power, Knowledge and Advertising 87
6 Advertising Executives as Modern Men: Masculinity and the UK Advertising Industry in the 1980s 103
7 Capital's Cultural Study: Marketing Popular Ethnography of US Latino Culture 120
8 Image Politics: Negative Advertising Strategies and the Election Audience 139
9 Keeping Mrs Dawson Busy: Safe Sex, Gender and Pleasure in Condom Advertising since 1970 157
10 Transnational Publishing: The Case of Elle Decoration 178
11 Dressing the Public: Television, Consumption and the Family in Austria in the 1950s and 1960s 191
12 Resort to Nostalgia: Mountains, Memories and Myths of Time 207
13 Listen to Britain: Music, Advertising and Postmodern Culture 224
14 Advertising and the Modulation of Narcissism: The Case of Adultery 239
15 Leaky Boundaries: Intertextuality and Young Adult Experiences of Advertising 257
16 Cynicism and Ambiguity: British Corporate Responsibility Advertisements and their Readers in the 1990s 276
17 (Ad)dressing the Dyke: Lesbian Looks and Lesbians Looking 291
18 'Power Dressing' and the Construction of the Career Woman 311
19 Consumption and Identity Before Going to College, 1970-93 324
20 When the Meaning is Not a Message: A Critique of the Consumption as Communication Thesis 340
Index 352
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