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Buyer/Consumer Information Processing
     

Buyer/Consumer Information Processing

by G. David Hughes (Editor), Michael L. Ray (Editor)
 

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This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively

Overview

This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.

Originally published 1974.

A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

Product Details

ISBN-13:
9780807896891
Publisher:
The University of North Carolina Press
Publication date:
01/01/2011
Edition description:
1
Pages:
434
Product dimensions:
5.90(w) x 9.00(h) x 1.20(d)

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