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Farhad ManjooFew observers have plumbed the subterranean poetry of marketing as thoroughly as Walker, who writes Consumed, a weekly shopping-culture column in The New York Times Magazine. In Buying In, Walker aims to lift the cloud of self-delusion that obscures our buying habits. Every indicator suggests we're the shoppingest society that's ever lived; every day, we purchase more stuff, produce more trash, descend deeper into debt and feel the press of commercial desire grow ever more intense. Walker, mining research from psychology and economics to explain the unlikely rise of several brands, argues that our susceptibility to marketing arises from our ignorance of its pervasiveness. Indeed, in recent years the ad industry has adopted an underground method of selling that depends on our complicit embrace of brands. Walker calls it "murketing," and once you understand it, you notice its footprint everywhere.
—The New York Times