Buying into English: Language and Investment in the New Capitalist World

Buying into English: Language and Investment in the New Capitalist World

0.0 0
by Catherine Prendergast
     
 

View All Available Formats & Editions

Many developing countries have little choice but to “buy into English” as a path to ideological and material betterment. Based on extensive fieldwork in Slovakia, Prendergast assembles a rich ethnographic study that records the thoughts, aspirations, and concerns of Slovak nationals, language instructors, journalists, and textbook authors who contend… See more details below

Overview

Many developing countries have little choice but to “buy into English” as a path to ideological and material betterment. Based on extensive fieldwork in Slovakia, Prendergast assembles a rich ethnographic study that records the thoughts, aspirations, and concerns of Slovak nationals, language instructors, journalists, and textbook authors who contend with the increasing importance of English to their rapidly evolving world. She reveals how the use of English in everyday life has becomes suffused with the terms of the knowledge and information economy, where language is manipulated for power and profit. Buying into English presents an astute analysis of the factors that have made English so prominent and yet so elusive, and a deconstruction of the myth of guaranteed viability for new states and economies through English.

Editorial Reviews

From the Publisher

“Raising serious sociolinguistic and social issues, Prendergast’s book reads like an inspiring fiction.”
—World Englishes

“Full of stories, large and small, about the cheapening of English in a country where people had once fetishized it, going to great lengths to learn it for themselves and their children under a regime that placed as many obstacles as possible in their path.”
—The Nation

Product Details

ISBN-13:
9780822971184
Publisher:
University of Pittsburgh Press
Publication date:
05/31/2008
Series:
Pitt Comp Literacy Culture , #31
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
208
File size:
1 MB

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >