Buyways: Automobility, Billboards and the American Cultural Landscape / Edition 1

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2004 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not ... include cd-rom or access codes. Customer service is our top priority! Read more Show Less

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2004 Paperback Very Good+ 0415934559. Text clean and tight; Cultural Spaces; 9.40 X 7.18 X 0.93 inches; 336 pages.

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New York, NY 2004 Trade paperback New ed. Good. Trade paperback (US). Glued binding. 333 p. Contains: Illustrations. Cultural Spaces.

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Trade Paperback Used-Very Good The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, ... fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce. A smart, succinct, and visually compelling history of the billboard in America, Buyways traces how the outdoor advertising industry changed the face of American commercialism. Taking us from itinerant bill-stickers of circus posters in the 19th century to the blinking, beeping, 3-D eyesores of today, Gudis argues that roadside advertising has turned the landscape itself into a commodity to be bought and sold as advertising space. Buyways vividly chronicles the battles between environmentalists and businessmen as well as the response of artists, from New Deal photographers who satirized the billboard-infested landscape to commercial artists who embraced the kitsch of it all. It also shows how advertis Read more Show Less

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Overview

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

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Product Details

  • ISBN-13: 9780415934558
  • Publisher: Taylor & Francis
  • Publication date: 2/1/2004
  • Series: Cultural Spaces Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 336
  • Sales rank: 1,460,911
  • Product dimensions: 7.40 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Catherine Gudis is an assistant professor at the University of Oklahoma and received her Ph.D. in American Studies from Yale University. She has worked for several museums, including The Museum of Contemporary Art in Los Angeles, and is the editor of numerous art books, among them Helter Skelter: L.A. Art in the 1990s and A Forest of Signs: Art in the Crisis of Representation.

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Table of Contents

Introduction 1
1 Before the Car 9
Pt. 1 Producing a Landscape of Signs
A Nation on wheels 37
2 The Culture of Mobility 40
3 Producing Mobile Audiences and Corridors of Consumption 49
4 The Aesthetics of Speed and the Powers of "Picturization" 66
5 Modern Art and Advertising 79
Pt. 2 Distributing Traffic and Trade: Decentralization and the Birth of the Strip
Visualizing Distribution 101
6 The Consolidation and Growth of National Advertising 103
7 Traffic and Trade: "Buying Power in Motion" 115
8 An Architecture of Mobility 127
9 The Strip 151
Pt. 3 "The Billboard War": Scenic Sisters and the Business of Highway Beautification
"The Billboard War" 163
10 When Separate Spheres Collide 166
11 The Pastoral View 182
12 "Billboard Barons" 196
13 Zoning and the Road to Federal Legislation 211
Losers and Winners 227
Conclusion: The Road Ahead 231
Acknowledgments 247
Notes 251
Bibliography 303
Illustration Credits 319
Index 323
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