Buyways: Automobility, Billboards and the American Cultural Landscape / Edition 1

Buyways: Automobility, Billboards and the American Cultural Landscape / Edition 1

by Catherine Gudis
     
 

ISBN-10: 0415934559

ISBN-13: 9780415934558

Pub. Date: 02/01/2004

Publisher: Taylor & Francis

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.  See more details below

Overview

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Product Details

ISBN-13:
9780415934558
Publisher:
Taylor & Francis
Publication date:
02/01/2004
Series:
Cultural Spaces Series
Edition description:
New Edition
Pages:
336
Product dimensions:
7.40(w) x 9.10(h) x 1.00(d)

Table of Contents

Introduction1
1Before the Car9
Pt. 1Producing a Landscape of Signs
A Nation on wheels37
2The Culture of Mobility40
3Producing Mobile Audiences and Corridors of Consumption49
4The Aesthetics of Speed and the Powers of "Picturization"66
5Modern Art and Advertising79
Pt. 2Distributing Traffic and Trade: Decentralization and the Birth of the Strip
Visualizing Distribution101
6The Consolidation and Growth of National Advertising103
7Traffic and Trade: "Buying Power in Motion"115
8An Architecture of Mobility127
9The Strip151
Pt. 3"The Billboard War": Scenic Sisters and the Business of Highway Beautification
"The Billboard War"163
10When Separate Spheres Collide166
11The Pastoral View182
12"Billboard Barons"196
13Zoning and the Road to Federal Legislation211
Losers and Winners227
Conclusion: The Road Ahead231
Acknowledgments247
Notes251
Bibliography303
Illustration Credits319
Index323

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