Buzz Marketing with Blogs For Dummies

Overview

This book will clearly define what blogging is and what is its value to businesses, from corporate communications and content management to marketing, advertising, and customer relations. Also includes information on: Setting up a blog Building a loyal audience Increasing your site's search engine ranking and visibility Implications of putting information and opinions related to your business online Commercial, technical, and legal (copyright) issues Guidelines for linking to other sites Creating a coherent ...

See more details below
Other sellers (Paperback)
  • All (22) from $1.99   
  • New (6) from $9.64   
  • Used (16) from $1.99   
Sending request ...

Overview

This book will clearly define what blogging is and what is its value to businesses, from corporate communications and content management to marketing, advertising, and customer relations. Also includes information on: Setting up a blog Building a loyal audience Increasing your site's search engine ranking and visibility Implications of putting information and opinions related to your business online Commercial, technical, and legal (copyright) issues Guidelines for linking to other sites Creating a coherent writing style and voice for your business's blog

Read More Show Less

Editorial Reviews

From the Publisher
“…explains what blogging is, and how businesses can profit by improving corporate communications and customer relations to generating marketing and advertising.” (VNU, 26th May 2005)
Read More Show Less

Product Details

  • ISBN-13: 9780764584572
  • Publisher: Wiley
  • Publication date: 3/21/2005
  • Series: For Dummies Series
  • Edition number: 1
  • Pages: 360
  • Sales rank: 1,131,938
  • Product dimensions: 7.42 (w) x 9.24 (h) x 0.81 (d)

Meet the Author

Susannah Gardner has been an instructor in online journalism, a multimedia director, and a provider of custom Web solutions. Check out her blog at www.buzzmarketingwithblogs.com.

Read More Show Less

Table of Contents

Introduction.

Part I: Getting Started with Business Blogs.

Chapter 1: Checking Out Business Blogs.

Chapter 2: Discovering the Buzz about Buzz Marketing.

Chapter 3: Building a Business Blog.

Part II: Setting Up a Business Blog.

Chapter 4: Picking a Blog Solution.

Chapter 5: Setting Up a Hosted Blog.

Chapter 6: Taking Control with Independent Blog Software.

Part III: Minding Blog Etiquette and Culture.

Chapter 7: Understanding Your Audience.

Chapter 8: Joining the Blogosphere.

Chapter 9: Avoiding Business Blog No-Nos.

Part IV: Positioning Your Blog.

Chapter 10: Finding a Voice.

Chapter 11: Promoting Your Blog.

Chapter 12: Staying on the Right Side of the Law.

Part V: Making the Most of Your Blog.

Chapter 13: Adding Value to a Blog.

Chapter 14: Making Money with a Blog.

Chapter 15: Going Beyond Blogs.

Part VI: The Part of Tens.

Chapter 16: Ten Dry-Spell-Breaking Ideas.

Chapter 17: Ten Traits of a Good Blogger.

Chapter 18: Ten Blogs You Should Know.

Part VII: Appendixes.

Appendix A: Glossary.

Appendix B: Using the Book Blog.

Appendix C: Hosted and Independent Blog Solutions.

Appendix D: How URLs Work.

Appendix E: Case Studies.

Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)