Buzz Marketing with Blogs For Dummies

Buzz Marketing with Blogs For Dummies

by Susannah Gardner, Xeni Jardin
     
 

This book will clearly define what blogging is and what is its value to businesses, from corporate communications and content management to marketing, advertising, and customer relations. Also includes information on: Setting up a blog Building a loyal audience Increasing your site's search engine ranking and visibility Implications of putting information and

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Overview

This book will clearly define what blogging is and what is its value to businesses, from corporate communications and content management to marketing, advertising, and customer relations. Also includes information on: Setting up a blog Building a loyal audience Increasing your site's search engine ranking and visibility Implications of putting information and opinions related to your business online Commercial, technical, and legal (copyright) issues Guidelines for linking to other sites Creating a coherent writing style and voice for your business's blog

Editorial Reviews

From the Publisher
“…explains what blogging is, and how businesses can profit by improving corporate communications and customer relations to generating marketing and advertising.” (VNU, 26th May 2005)

Product Details

ISBN-13:
9780764584572
Publisher:
Wiley
Publication date:
03/21/2005
Series:
For Dummies Series
Pages:
360
Product dimensions:
7.42(w) x 9.24(h) x 0.81(d)

Meet the Author

Susannah Gardner has been an instructor in online journalism, a multimedia director, and a provider of custom Web solutions. Check out her blog at www.buzzmarketingwithblogs.com.

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