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Buzzmarketing: Get People to Talk About Your Stuff
     

Buzzmarketing: Get People to Talk About Your Stuff

by Mark Hughes
 

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"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing

Overview

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.

Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.


From the Trade Paperback edition.

Product Details

ISBN-13:
9781101218402
Publisher:
Penguin Publishing Group
Publication date:
07/07/2005
Sold by:
Penguin Group
Format:
NOOK Book
Pages:
256
File size:
691 KB
Age Range:
18 Years

Meet the Author

Mark Hughes is currently the CEO of the consulting firm Buzzmarketing and a guest lecturer on creative marketing at business schools such as NYU and Wharton. A former executive at Half.com, Pep Boys, and Pizza Hut, he lives in Philadelphia.

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