From the Publisher
“First, Gilt Groupe’s cofounders changed the way we shop by recreating the excitement of a sample sale online. Now they’ve let us in on their innovative creative process. Anyone who hopes to understand the world of tech entrepreneurship—or upend it—would be wise to read it.”
“There’s no garage in this entrepreneurial thriller—the adventure starts with a sample sale.”
—Dan Heath, coauthor of Switch and Made to Stick
“Alexis and Alexandra have created something original and amazing, and they did it in the simplest way possible. They found something they loved, and they figured out how to bring it to the massive amount of people they knew would love it too.”
—Mark Cuban, serial entrepreneur and owner of the Dallas Mavericks
“By Invitation Only is a must read for aspiring entrepreneurs and innovators who will be inspired by their journey and how passion, purpose and partnership fueled a revolution in shopping!”
—Mindy Grossman, CEO of HSN, Inc
“An exciting story about an exciting start-up. Alexis and Alexandra saw a fantastic opportunity in the luxury space and took it.”
—Tony Hsieh, bestselling author of Delivering Happiness, CEO of Zappos.com
Maybank and Wilson, the founders of high-end online outlet Gilt Groupe, recount their rise to success with an aim to empower entrepreneurs at every level-from brainstorming to building a business. After becoming fast friends during their MBA program at Harvard, Wilson and Maybank set out to combine their love of fashion with their business acumen. The result? An invitation-only online version of a trunk show (or sample sale) where customers could purchase designer items at a discounted price. Gilt Groupe launched in 2007 with a sale of Zac Posen creations, and they attracted other designers by providing a liquidation option for selling excess inventory directly and discreetly to consumers. Their success was immediate and remarkable; Gilt now ships to over 90 countries, and in 2011 the company was valued at one billion dollars. Maybank and Wilson discuss how they solved practical and strategic problems, including choosing the right new hires for their growing business and appealing to male consumers. The authors provide helpful checklists, as well as concise overviews of their respective leadership styles. In addition to being an entertaining and remarkable success story, Maybank and Wilson's tale is also practical and inspiring.
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“Alexis and Alexandra are the ultimate entrepreneurs, having combined their love of fashion with the evolution of technology. They changed the way millions of people shop and have inspired others to follow in their footsteps. This book gives valuable insight into starting and building a business from the ground up based on one good idea. It’s a must-read for anyone who has a dream and entrepreneurial spirit.”