The Cable and Satellite Television Industries: (Part of the Allyn & Bacon Series in Mass Communication) / Edition 1

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The world of cable and satellite delivered television is constantly evolving and changing with new technology. These new technologies, especially the transition to digital distribution, are altering the world of television. The momentous results of these changes can be seen in the convergence of communications markets and services. This is the only book on the market that successfully captures the scope and detail of these developments. It examines the convergence and competition of emerging television industries both domestically and internationally. This book's clarity and comprehensibility make it accessible to readers without a background in these areas. Also, current employees in the industry will benefit from the broad based topics of the industry that are explored in this book. These topics include chapters on history, technology, industry structure, industry programming and services, daily operations, law and policy, international activities, and social issues. Also included is a detailed discussion of the 1996 Telecommunications Act, as well as other legal issues that are crucial to a clear understanding of the industry. Ultimately this book is a detailed review of where cable and satellite has come from, what it is like today, where it is headed and why, and how it relates to other media. Industry gurus and novices alike. Part of the Allyn & Bacon Series inMass Communication.

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Editorial Reviews

Captures the scope and detail of the impact of new technologies in the world of television and examines the convergence and competition of emerging television industries. Chapters deal with history, structure, programming and services, operations, law and policy, international activities, and social issues in cable and satellite television. Reviews plans of the cable and satellite industries to offer home and business telephone service and data communication along with multichannel television, and examines the potential for other telecommunications companies, especially telephone companies, to do the same. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780205200139
  • Publisher: Pearson
  • Publication date: 12/15/1997
  • Series: Series in Mass Communication
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 384
  • Product dimensions: 6.00 (w) x 9.20 (h) x 1.00 (d)

Table of Contents

All chapters begin with “Introduction” and close with “Endnotes.”


1.Converging Lines.

A Snapshot of the Industries.



2.A Brief History of Cable and Satellite Television.

A Pre-History of Cable TV.

The Pioneers.

Mom-n-Pop: The Early Operations.

The Frozen 1960's.

The Early 1970's: Thaw and Renewal.

Launching a New Era in Television.

Blue Skies, Redux.

The Cable-Satellite Explosion of the 1980's.

Control and Competition.


3.How it Works - The Technology.

Transmission Pathways.

Being Digital.

Distribution Systems.


Dueling Systems.

A Concluding Note.

4.“The Waltz of the Elephants:” Distribution, Competition, and Convergence.

The Distribution Landscape.

Wireline Distribution.


The Satellite Industry.

Dancing in the Dark.

5.“It's the Programming (and Services):” Content and Control.

Software: Programming and Services.


Telephone Services.

Data Communications.

The Multimedia Future.

Merger Mania.

6.The Real World-Multichannel Business Operations.

Cable Systems.

Satellite and Telco Operations.

Program Networks.

Industry Associations.

A Concluding Note.

7.Law and Regulation.

Congress and the Legislative Framework.

The Executive Branch.

The Federal Communications Commission.

The Judiciary.

Cable Television and the First Amendment.

Spectrum Management Basics.

International Policy and Regulation.


8.Television Without Frontiers.

Why Satellites?

International Cable and Satellite Ventures.

Network Globalization.

The International Launch Industry.

Privatization of Satellite Cooperatives.

A Concluding Note.

9.The Broadband Society — Social Issues in the Cable-Satellite Industries.

The Information Society.

Using Multichannel TV.

Viewing Habits and Fragmentation.

Information Rich and Information Poor.

Privacy in the Information Age.

Television Violence.

Multichannel TV and Socialization.

Multichannel Television and Political Life.

A Concluding Note.





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