CAD Monkeys, Dinosaur Babies, and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation [NOOK Book]

Overview

An illuminating journey through today's fascinating world of design.

What can we learn from the ways great designers think-and how can it improve our lives? In CAD Monkeys, Dinosaur Babies, and T-Shaped People Warren Berger, in collaboration with celebrated designer Bruce Mau, revolutionizes our understanding of design and unlocks the secrets of the trade. Looking to the creative problem-solving work of design professionals, Berger reveals ...
See more details below
CAD Monkeys, Dinosaur Babies, and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$13.99
BN.com price

Overview

An illuminating journey through today's fascinating world of design.

What can we learn from the ways great designers think-and how can it improve our lives? In CAD Monkeys, Dinosaur Babies, and T-Shaped People Warren Berger, in collaboration with celebrated designer Bruce Mau, revolutionizes our understanding of design and unlocks the secrets of the trade. Looking to the creative problem-solving work of design professionals, Berger reveals that design is a mindset, a way of looking at the world with an eye toward improving it. The practice of design-thinking opens readers to their innate capacity for reimagining the world around them.


Read More Show Less

Product Details

  • ISBN-13: 9781101478066
  • Publisher: Penguin Group (USA)
  • Publication date: 12/28/2010
  • Sold by: Penguin Group
  • Format: eBook
  • Pages: 352
  • Sales rank: 540,062
  • File size: 3 MB

Meet the Author


Warren Berger is an award-winning journalist and author who has written for The New York Times Magazine, Wired, GQ, Reader’s Digest, The Los Angeles Times Magazine, Business 2.0, and New York magazine. His work appeared in the 2001 Best Business Stories of the Year. He is the author of Advertising Today, Hoopla, and co-author of Nextville and No Opportunity Wasted. He is also the creator and editor of One, an acclaimed national magazine focusing on advertising and design.
Read More Show Less

Table of Contents

The Briefing 1

Section I Universal

1 Ask stupid questions 21

What is design? Who is Bruce Mau? And, by the way, does it have to be a lightbulb?

2 Jump fences 45

How do designers connect, reinvent, and recombine? And what makes them think they can do all these things?

3 Make hope visible 70

The importance of picturing possibilities and drawing conclusions

Section II Business

4 Go deep 99

How do we figure out what people need-before they know they need it?

5 Work the metaphor 126

Realizing what a brand or business is really about-then bringing it to life through designed experiences

6 Design what you do 155

Can the way a company behaves be designed?

Section III Social

7 Face consequences 183

Coming to terms with the responsibility to design well and recognizing what will happen if we don't

8 Embrace constraints 211

Design that does "more with less" is needed more than ever in today's world

Section IV Personal

9 Design for emergence 239

Applying the principles of transformation design to everyday life

10 Begin anywhere 267

Why small actions are more important than big plans

The Glimmerati 293

The Glimmer Glossary 301

Resources 309

Notes 315

Acknowledgments 329

Index 333

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)