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From the Publisher"The main strength of this book, in comparison to others I have seen, is its attention to mathematical modeling in the context of the subject material. The author is very careful to reference primary sources of mathematical models thus making calculus relevant and indispensable rather than an enrichment topic for the purpose of filtering out students from business programs. In the exercises there are many examples of raw data for which the first step is to fit to a function using least squares. The function is then used to illustrate the appropriate topic. A real world model is used to hook the reader regarding each new topic. The reader of the text always has in mind a real world example to put the material in context." "The enrichment topics are very nice and appropriate for this level of student. In some cases they could be assigned as group projects or for individual classroom presentations by students." "I particularly like the way in which least squares is used to create models from data."
Strengths: 1. The applications (including those in the exercises) are extensive, believable, and relevant to the material. 2. It is written at an appropriate level for business majors. 3. The presentation is clear and well-motivated."
"This manuscript is certainly superior to competing texts, and that is why we chose it and continue to use it."
"The text is well written, and the informal explanations of the material are very well done. There are many applications, they represent a wide range of areas although business and economics predominate, and there is range of difficulty. There are exercises of varying levels of difficulty. Thus assignments and expectations of student performance can be set by the instructor." "The introductory examples to the chapters and sections are very good. They made me want to get to the material to learn to solve them. Too many students will not care, but the best and most motivated will, and that is important." "I believe that this text is superior to nearly all of the texts I have examined."