Campaign Advertising and American Democracy

Campaign Advertising and American Democracy

by Michael M. Franz, Kenneth M. Goldstein, Paul B. Freedman, Travis N. Ridout
     
 

ISBN-10: 1592134556

ISBN-13: 9781592134557

Pub. Date: 11/28/2007

Publisher: Temple University Press

Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior.  Contrary to widely held beliefs,  political ads do not turn people off to politics.  See more details below

Overview

Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior.  Contrary to widely held beliefs,  political ads do not turn people off to politics.

Product Details

ISBN-13:
9781592134557
Publisher:
Temple University Press
Publication date:
11/28/2007
Pages:
216
Product dimensions:
6.10(w) x 9.10(h) x 0.70(d)

Table of Contents

Campaign Advertising and American Democracy
Table of Contents

Chapter  1 —  The Whipping Boy of American Politics - 1
Chapter 2  — Campaign Ads as Information Supplements - 17
Chapter 3  — Measuring Exposure to Campaign Ads - 42
Chapter 4 — Tracking the Volume and Content of Political Advertising - 59
Chapter 5 — What, When, and Where: Making Sense of Campaign Advertising - 77
Chapter 6 — What Did They Know and When Did They Know It? - 98
Chapter 7 — Campaign Advertising and Voter Attitudes toward the Political Process - 123
Chapter 8 — Campaign Advertising and Citizen Participation - 144
Chapter 9 — Advertising Tone and Political Engagement - 159
Chapter 10 — Campaign Advertising and American Democracy - 180
Appendix A — Assessing the Validity of the CMAG Tracking Data - 194
Appendix B — Assessing the Reliability of the Storyboard Coding - 196
Appendix C — Data Set and Variables - 203
References — 270

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >