Campaign Advertising and American Democracy

Be the first to write a review
Paperback
$26.95
BN.com price
Marketplace (New and Used)
from
$13.48
$26.95 List Price (Save 50%)
Usually ships in 1-2 business days
All (13)  
Used (8)  
New (5)  
Close
Sort by
Page 1 of 2
Showing 1 – 10 of 13 (2 pages)
$13.48
(Save 50%)
Textbookcenter.com
Seller since 2005

Feedback rating:

(46119)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Very Good
SHIPS FAST! via UPS(AK/HI Priority Mail) within 24 hrs/ used sticker/some hilite

Ships from: Columbia, MO

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$14.95
(Save 45%)
ocbookstx
Seller since 2011

Feedback rating:

(21)

Condition: Good
1592134564 COLLEGE TEXTBOOK - WE DO NOT SHIP TO AK OR HI - Title may or may not include access codes, cds, or supplemental materials. If you have any specific needs please contact ... us through the appropriate marketplace. We ship all orders within 24 business hours. Read more Show Less

Ships from: Richardson, TX

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$24.36
(Save 10%)
Extremely_Reliable
Seller since 2007

Feedback rating:

(3210)

Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.

Ships from: Richmond, TX

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
$25.94
(Save 4%)
woodysbooks
Seller since 2009

Feedback rating:

(3161)

Condition: Good
Excellent customer service. May ship from alternate location depending on your zip code and availability. Satisfaction guaranteed!!

Ships from: Martinez, CA

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
$31.75
Sandman Book Company
Seller since 2010

Feedback rating:

(87)

Condition: Good
1592134564 Used, in good condition. Book only. May have interior marginalia or previous owner's name.

Ships from: Punta Gorda, FL

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$33.63
woodysbooks
Seller since 2009

Feedback rating:

(3161)

Condition: New
Excellent customer service. May ship from alternate location depending on your zip code and availability. Satisfaction guaranteed!!

Ships from: Martinez, CA

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
$33.75
Crashing Rocks Bookstore
Seller since 2012

Feedback rating:

(9)

Condition: Good
PAPERBACK Good 1592134564 Used, in good condition. Book only. May have interior marginalia or previous owner's name.

Ships from: Punta Gorda, FL

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$54.38
source media
Seller since 2012

Feedback rating:

(192)

Condition: Very Good
Money back if not happy!

Ships from: Hialeah, FL

Usually ships in 1-2 business days

  • •Standard, 48 States
$57.61
More Books
Seller since 2011

Feedback rating:

(773)

Condition: Very Good
2007 Paperback Very good

Ships from: MIAMI, FL

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$65.75
indoo
Seller since 2007

Feedback rating:

(21685)

Condition: New
BRAND NEW

Ships from: Avenel, NJ

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
Page 1 of 2
Showing 1 – 10 of 13 (2 pages)
Close
Sort by
NOOK Book (eBook)
$14.82
BN.com price
$26.95 List Price (Save 45%)

Available on NOOK devices and apps

  • Nook Devices
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for iPad
  • NOOK for iPhone
  • NOOK for Android
  • NOOK for Android (Tablet)
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK Study
  • NOOK for PC
  • NOOK for Mac

Want a NOOK? Explore Now

More About This Book

Overview

It has been estimated that more than three million political ads were televised leading up to the elections of 2004. More than $800,000,000 was spent on TV ads in the race for the White House alone and Presidential candidates, along with their party and interest group allies, broadcast over a million ads-more than twice the number aired before the 2000 elections. What were the consequences of this barrage of advertising? Were viewers turned off by political advertising to the extent that it dissuaded them from voting, as some critics suggest? Did they feel more connected to political issues and the political system or were they alienated? These are the questions this book answers, based on a unique, robust, and extensive database dedicated to political advertising.

Confronting prevailing opinion, the authors of this carefully researched work find that political ads may actually educate, engage, and mobilize American voters. Only in the rarest of circumstances do they have negative impacts.

Product Details

  • ISBN-13: 9781592134564
  • Publisher: Temple University Press
  • Publication date: 11/28/2007
  • Pages: 216
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.50 (d)

Meet the Author

Michael M. Franz is Assistant Professor of Government and Legal Studies at Bowdoin College.  His research interests include political advertising, interest groups politics, campaign finance reform, and mass media.  He has published articles in American Journal of Political Science, Political Communication, Political Analysis, Political Behavior, and Social Science Quarterly.

Paul B. Freedman is Associate Professor in the Department of Politics at the University of Virginia.  His work has appeared in the American Journal of Political Science, Journal of Politics, Public Opinion Quarterly, Political Communication, Campaigns and Elections, and Slate. Since 2000, he has been an election analyst for ABC News in New York.

Kenneth M. Goldstein is Professor of Political Science at University of Wisconsin-Madison.  In addition to publishing widely in academic outlets, his reputation for unbiased and non-partisan analysis has made him a favorite source for the national news media.  He has appeared on numerous network and cable news broadcasts as well as being quoted extensively in The New York Times, The Washington Post, and The Wall Street Journal.  He is currently a member of the ABC News Election Night Decision team.

Travis N. Ridout is Assistant Professor of Political Science at Washington State University in Pullman. His research on political campaigns and advertising has appeared in the American Journal of Political Science, Political Behavior, The Annual Review of Political Science and several other journals. He also has served as an election night consultant for CBS News.

Table of Contents


List of Figures and Tables     ix
Preface     xiii
Campaign Advertising: The Whipping Boy of American Politics     1
Campaign Ads as Information Supplements: A Spillover Theory of Advertising Effects     11
Measuring Exposure to Campaign Ads     25
Tracking the Volume and Content of Political Advertising     36
What, When, and Where: Making Sense of Campaign Advertising     52
What Did They Know and When Did They Know It?     68
Campaign Advertising and Voter Attitudes toward the Political Process     87
Campaign Advertising and Citizen Participation     105
Advertising Tone and Political Engagement     117
Campaign Advertising and American Democracy     136
Assessing the Validity of the CMAG Tracking Data     145
Assessing the Reliability of the CMAG Storyboard Coding     147
Datasets and Variables     151
Wisconsin Advertising Project Coding Sheet for 2000 Ads     161
Wisconsin Advertising Project Coding Sheet for 2004 Ads     167
Notes     179
References     187
Index     195

Customer Reviews

Be the first to write a review
( 0 )

Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Review Guidelines
Add Recommendations
Your Name: Create a Pen Name or Leave Anonymously

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identiy on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

We're sorry, but penname is already taken.

Please select one of the following:
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

penname is available!

By visiting the BN.com website or marking a purchase on BN.com, a User is deemed to have accepted the Terms of Use.

Continue Anonymously

Welcome, penname

You have successfully created your Pen Name. Start enjoying the benefits of the BN.com Community today.

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)
500 character limit