Campaign It!: Achieving Success Through Communication

Overview

Consultants Barnard and Parker aim to improve the way people communicate and so enable them to achieve their own personal and professional desires more effectively and efficiently. To achieve this, they introduce a new, unique and complete approach to communication: The Campaign It! model. 

Developed over several decades of influencing change at the highest levels and in different environments, the Campaign It! model is tried and ...

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Campaign It!: Achieving Success Through Communication

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Overview

Consultants Barnard and Parker aim to improve the way people communicate and so enable them to achieve their own personal and professional desires more effectively and efficiently. To achieve this, they introduce a new, unique and complete approach to communication: The Campaign It! model. 

Developed over several decades of influencing change at the highest levels and in different environments, the Campaign It! model is tried and tested, and in the book, Parker and Barnard offer proof that it works.

Their basic tenet is that whenever there is an outcome people need to achieve they will have to inform, persuade and gain agreement from others. Their model, the “campaigning approach,” makes this possible: it provides a plan and a structure to develop communications; it enables people to help themselves, their families, their businesses and/or their communities.

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Editorial Reviews

From the Publisher

"[A] powerful read… a strong pick for social issues and new media focused collections." —Midwest Book Review

"Success in life is usually dependent upon getting others to agree to proposed plans and ideas. According to authors Alan Barnard and Chris Parker, if a cause is important enough to champion, it is important enough to campaign for it using effective communication strategies. Campaign It! would be of value to marketing professionals, politicians, and even a child who wants to increase the amount of his allowance. It includes examples from the authors' personal and professional lives, in addition to numerous charts and tables. Each chapter also includes learning points, quote bubbles, and final thoughts. The book is best read from cover-to-cover." Business Book Summaries

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Product Details

  • ISBN-13: 9780749464202
  • Publisher: Kogan Page, Ltd
  • Publication date: 3/28/2012
  • Edition description: Original
  • Pages: 232
  • Product dimensions: 6.60 (w) x 9.30 (h) x 0.70 (d)

Meet the Author

Alan Barnard is a marketing and communications consultant. In the nineties he was heavily involved with the modernizing of both the British Labour Party and then the Football (Soccer) Association. 

Chris Parker is Senior Lecturer in Sport and Leisure Management at Nottingham Trent University. He is an experienced management consultant, trainer and author and the co-author of Developing Management Skills for Leadership.

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Table of Contents

Introduction 
1. Our approach to campaigns and campaigning 
2. Cause 
3. Recognizing and understanding your audience 
4. The narrative 
5. Influencing conversations 
6. Mapping the campaign 
7. Integrating activities 
8. ! 
9. Being a campaigner

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