"Success in life is usually dependent upon getting others to agree to proposed plans and ideas. According to authors Alan Barnard and Chris Parker, if a cause is important enough to champion, it is important enough to campaign for it using effective communication strategies. Campaign It! would be of value to marketing professionals, politicians, and even a child who wants to increase the amount of his allowance. It includes examples from the authors' personal and professional lives, in addition to numerous charts and tables. Each chapter also includes learning points, quote bubbles, and final thoughts. The book is best read from cover-to-cover." Business Book Summaries
Campaign It!: Achieving Success Through Communicationby Alan Barnard, Chris Parker
Campaign It! will improve the way you communicate and so enable you to achieve your desired outcomes more effectively and efficiently. See more details below
Campaign It! will improve the way you communicate and so enable you to achieve your desired outcomes more effectively and efficiently.
- Kogan Page, Ltd.
- Publication date:
- Sold by:
- Barnes & Noble
- NOOK Book
- File size:
- 2 MB
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