The Campaign; Rudy Giuliani, Ruth Messinger, Al Sharpton & the Race to Be Mayor of New York City

Overview

The Campaign is a close-up look at the paranoid, frenzied, oppressive, and exhilarating world of modern political campaigns—a universe where truth is fungible and moral conviction a mere asset, like good looks or personal wealth. Corporeal restraints do not exist. People regularly become things they are not.Evan Mandery, research director on Ruth Messinger’s doomed challenge to Mayor Rudy Giuliani, offers a behind-the-scenes look at political campaigns in the television era. A day-to-day account of the 1997 New ...

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Overview

The Campaign is a close-up look at the paranoid, frenzied, oppressive, and exhilarating world of modern political campaigns—a universe where truth is fungible and moral conviction a mere asset, like good looks or personal wealth. Corporeal restraints do not exist. People regularly become things they are not.Evan Mandery, research director on Ruth Messinger’s doomed challenge to Mayor Rudy Giuliani, offers a behind-the-scenes look at political campaigns in the television era. A day-to-day account of the 1997 New York City mayoral race, it takes us to the real battlegrounds of modern politics: polls, focus groups and television editing studios. With Mandery as our guide, we watch first-hand as political consultants, conceive of the ideal candidate and then attempt to fit their client into that ideal, no matter how uncomfortably.The stars of the story are memorable: Rudy Giuliani, popping his eyes and tweaking the truth; Al Sharpton, the colorful preacher and rising political force; and Ruth Messinger herself, torn between her populist political upbringing and the modern political world where money dominates over all other concerns. Sometimes cynical, often mirthful, and always honest, The Campaign will forever change your view of political campaigns.

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
From the trenches of urban political warfare comes this dispatch from Mandery, a Manhattan attorney who was research director for Democrat Ruth Messinger's unsuccessful 1997 mayoral campaign against incumbent Mayor Rudolph Giuliani. His day-by-day log of his nine-month stint will interest all readers, including non-New Yorkers, concerned with the degeneration of politics into spin over substance. For Mandery, the campaign's galling irony was that Giuliani, who cut public school budgets, spent the largest portion of his advertising dollars portraying himself as a friend of education, while Messinger, an outspoken liberal, was massaged by her handlers (including the author) into a centrist. Mandery makes his personal biases clear: Messinger, in his eyes, is principled, brilliant, appealingly quirky and compassionate, while Giuliani is arrogant, egotistical, bullying, mean-spirited, "an effective leader with bad priorities." Yet Mandery, whose job it was to generate issues and to dig up dirt on opponents, admits that Messinger failed to articulate what she'd do if elected. Also, his own gaffes (like putting Messinger on Howard Stern's radio show) justify the conventional appraisal of Messinger's campaign as inept. Enlivened by nimble line drawings and political cartoons, this incisive journal offers a candid and often darkly funny picture of the uneasy cohabitation of idealism and cynicism that defines political life. (Dec.) Copyright 1999 Cahners Business Information.
Booknews
Mandery, research director on Ruth Messinger's doomed challenge to New York Mayor Rudy Giuliani, offers a cynical, humorous, and truthful behind-the-scenes look at political campaigns in the television era. His day-to-day account of the 1997 New York City mayoral race takes readers into the real battle grounds of modern politics: polls, focus groups, and television editing rooms. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780813366982
  • Publisher: Basic Books
  • Publication date: 10/6/1999
  • Pages: 416
  • Lexile: 1110L (what's this?)
  • Product dimensions: 9.29 (w) x 6.28 (h) x 1.34 (d)

Meet the Author

Evan Mandery

Evan Mandery attended Harvard College and Harvard Law School. He was research director on Ruth Messinger’s 1997 Mayoral campaign. He currently lives in Manhattan, where he is an attorney.

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