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From the Publisher"Dennis Johnson has done it again—produced a fascinating book on contemporary campaigning that is important, informative, and a fun read. Campaigning in the Twenty-First Century explains how technology has changed campaign communications and message targeting at a level of precision hardly imagined when we began to use today’s must-have devices a mere fifteen years ago. Beginning and advanced students of campaigns alike will want to read this book."
—Robin A. Kolodny, Temple University
"In this well-written and comprehensive book, Dennis Johnson explains several of the most profound changes in professional campaigning and campaign management over the past decade. Campaigning in the Twenty-First Century deserves praise for its exceptional insights into the dynamics of the modern political campaign. It belongs in any course on campaigns and elections, and comes highly recommended for anyone who wants to understand how campaigns operate in the twenty-first century."
—Peter L. Francia, East Carolina University
"Campaigning in the Twenty-First Century is a thoroughly original and refreshing account of modern campaigning, steeped in practical observations and grounded in the latest scholarship. Recommended to practitioners, professors, and the public at large."
—David C. King, Harvard University
"This work will appeal to students of political campaigns as well as those interested in the increasing use of new media in politics and government."
—J.D. Rausch, Choice, September 2011