Campaigning to Win

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More About This Book

Product Details

  • ISBN-13: 9780738835495
  • Publisher: Xlibris Corporation
  • Publication date: 12/28/2000
  • Pages: 240
  • Product dimensions: 8.50 (w) x 5.50 (h) x 0.55 (d)

Table of Contents

Introduction to the Manual 9
Political Misinformation 12
Issues 16
Politicians Add to Problem 18
Incumbency 19
Other Media 21
More Fallacies 23
Education Versus Activism 25
Sincere But Misguided 30
2 Campaigns 34
Service Club Elections 34
Basics of Campaigns 35
Usual Flow of a Campaign 39
The Good News 41
Peer Levels 41
3 Understanding the System 43
Organizations 44
Interest Groups 45
The Shift 46
Promise 47
Political Parties 48
Candidate's Conferences 50
"Big Business" Today 51
So What 54
4 Literature on Campaigns 55
5 District Inventory 65
The Study 65
An Aside on Support People 66
Beginning the District Inventory 66
Enlisting Support 70
6 Vote Intentory 77
Base Vote 78
Prioritizing 78
Non-Partisan Races 81
The Liberal's Dirty Little Secret 81
Get Out the Vote 87
7 Organizing 89
Kitchen Cabinet 90
Research Committee 91
Courting 92
Overly Ambitious 93
Precinct Lists 95
Vote Accumulation Drive 96
The Way to Do It 97
Precinct Walking 100
Three Pronged Attack 101
Boiler Rooms 103
In Sum 104
8 Salesmanship 105
Fundraising 107
9 Issues 109
Conservative Sameness 109
Business Addressing Issues 115
Manning the Barricades: A Debate 119
Real Issues 124
Issues for Influential People 129
Issues from the Ancients 134
Being Right 135
Media Issues 136
Spheres of Influence 138
Polls 141
10 Media 144
Brochures 144
A Bad Example 148
Calling Cards 149
Direct Mail 150
Signs 151
Billboards 152
Campaign Letterhead Stationery 152
Campaign-Media Relations 153
Voter Impact 155
Advertising Agencies 156
Advertising 158
Technique 159
Internal Advertising 161
News Conferences 163
11 Fundraising 165
Traditional Approaches 165
Snow White 169
The Budget 171
Community Chest Approach 171
Initial Campaign Funds 173
Special Interest Money 174
12 Information 177
Suggestions 177
Periodicals 178
Business Publications 179
Newsletters 180
Opposition Research 181
Focus 183
The Internet and the World Wide Web 183
Position Papers 184
Mailings 184
Business Cards 186
13 The Candidate 187
Notions 187
Spouses 188
A Proprietary Campaign 189
Drawing Opposition Blood 190
Keeping Focus 192
Public Speaking 193
Arguing 197
Debates 198
14 Citizens Groups 203
15 A Final Word: Tying It All Together 208
16 References and Notes 213
Appendix I 217
Appendix II 220
Tables 223
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