Campaigns and Elections American Style / Edition 3

Campaigns and Elections American Style / Edition 3

by James A Thurber
     
 

ISBN-10: 0813344190

ISBN-13: 9780813344195

Pub. Date: 08/03/2009

Publisher: Westview Press

With new and revised essays throughout, this book provides a thorough education in practical campaign politics. Academics and campaign professionals describe the innovation and reality of election campaigns as they have evolved over time to culminate in the phenomena of bus tours, talk radio, infomercials, focus groups, and the Internet. The third edition details

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Overview

With new and revised essays throughout, this book provides a thorough education in practical campaign politics. Academics and campaign professionals describe the innovation and reality of election campaigns as they have evolved over time to culminate in the phenomena of bus tours, talk radio, infomercials, focus groups, and the Internet. The third edition details how campaign themes and strategies are set and communicated; how advanced campaign tactics are used; why mobilizing volunteers is essential; why early campaign money is worth more; how to get media coverage without paying for it; and how to use focus groups, survey research, and media to win elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national- and local-level campaigns through the 2000 and 2008 election cycles. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it has become imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.

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Product Details

ISBN-13:
9780813344195
Publisher:
Westview Press
Publication date:
08/03/2009
Series:
Transforming American Politics Series
Edition description:
Third Edition
Pages:
352
Sales rank:
1,310,817
Product dimensions:
6.00(w) x 8.90(h) x 0.90(d)

Table of Contents

Acknowledgments xi

1 Understanding the Dynamics and the Transformation of American Campaigns James A. Thurber 1

2 Creating a Winning Campaign Strategy David Winston 35

3 The Use of Survey Research in Campaigns Glen Bolger 59

4 Strategies and Tactics of Fund-raising in 2008 Candice J. Nelson 93

5 Fund-raising Strategies in the 2008 Presidential Campaign Anthony Corrado 105

6 The Selling of the President in a Converged Media Age Leonard Steinhorn 137

7 How the Media Covered the 2008 Election: The Role of Earned Media Dotty Lynch 157

8 Fieldwork in Contemporary Election Campaigns Paul S. Herrnson 193

9 Dimensions of Campaigns in the Age of Digital Networks Alan Rosenblatt 207

10 Election Law Is the New Rock and Roll Chris Sautter 227

11 Campaign Ethics in a Changing World Carol A. Whitney 251

12 Madness in Michigan: A Microcosm of Elections American Style David A. Dulio 269

13 Campaigns Matter Candice J. Nelson 305

About the Contributors 321

Index 327

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