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From the Publisher
Praise for the Previous Editions:
"Campaigns are big business, and this book tells candidates, students, and citizens how they are run in the twenty-first century. Two of the premier experts in American politics, James Thurber and Candice Nelson, have brought together a top-notch group of specialists in strategy, polling, advertising, new media, fieldwork, and fund-raising. This up-to-date volume is perfect for college courses in parties and elections."
—Larry J. Sabato, University of Virginia, author of The Year of Obama
"Thurber and Nelson and their team of experienced consultants and respected academic collaborators help us understand the strategy and outcome of the 2008 elections. [This book] is state of the art in its coverage of topics such as blogs, social networks, polling, Internet fund-raising, messaging, and mobilization, among others, [and it] demonstrates that consultants and academics can complement each other in informing a broader audience."
—David B. Magleby, Brigham Young University
"Informative, comprehensive, and, most importantly, accessible, the third edition…provides an up-to-date, realistic view on the evolution of American electoral politics. Students will like this book and benefit from it."
—Stephen J. Wayne, Georgetown University