Campaigns and Elections American Style / Edition 2

Campaigns and Elections American Style / Edition 2

by James A. Thurber, Candice J. Nelson
     
 

ISBN-10: 0813341817

ISBN-13: 9780813341811

Pub. Date: 02/20/2004

Publisher: Westview Press

For the first time, leading political scientists and experienced campaign professionals have come together to consider the nuts-and-bolts of American campaigns and elections in conjunction with academic theories and research. With new and revised essays throughout, this volume provides a real education in practical campaign politics. Academics and campaign

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Overview

For the first time, leading political scientists and experienced campaign professionals have come together to consider the nuts-and-bolts of American campaigns and elections in conjunction with academic theories and research. With new and revised essays throughout, this volume provides a real education in practical campaign politics. Academics and campaign professionals describe the innovation and reality of election campaigns as they have evolved over time to culminate in the phenomena of the new town meetings, bus tours, talk radio, infomercials, and focus groups. Campaigns and Elections American Style 2nd Ed.shows how campaign themes and strategy are set, how they are communicated, how advanced campaign tactics are used, why mobilizing volunteers is essential, why early campaign money is worth more, how to get the media to cover a campaign without paying for it, and how to use focus groups, survey research, and media to win elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, male and female campaign perspectives, this volume scrutinizes national- and local-level campaigns through the 2000 and 2002 election cycles. Students, citizens, candidates, and campaign managers will learn not only how to win elections, but why it has become imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.

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Product Details

ISBN-13:
9780813341811
Publisher:
Westview Press
Publication date:
02/20/2004
Series:
Transforming American Politics Series
Edition description:
Second Edition
Pages:
280
Product dimensions:
5.14(w) x 9.02(h) x 0.67(d)

Table of Contents

Tables and Figures
Acknowledgments
Introduction
1The Transformation of American Campaigns1
2The Principles of Planning14
3Who Will Vote for You and Why: Designing Strategy and Theme30
4Contemporary Strategy and Agenda Setting47
5Strategy and Tactics for Campaign Fundraising62
6Competition, Contributions, and Money in 199278
7Paid Media Advertising84
8Winning Through Advertising: It's All in the Context101
9The Best Campaign Wins: Local Press Coverage of Nonpresidential Races112
10Reporting Campaigns: Reforming the Press126
11Organizing the Field138
12Field Work, Political Parties, and Volunteerism152
13Political Polling: From the Beginning to the Center161
14The Promising Adolescence of Campaign Surveys181
15The Ethics of Political Campaigns192
16Campaign Ethics and Political Trust200
17Strategic Perspectives on the 1992 Campaign213
18Do Campaigns Matter?224
References233
About the Book and Contributors241
Index245

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