Campaigns and Elections American Style / Edition 2

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2004 Trade paperback 2nd ed. New. No dust jacket as issued. Trade paperback (US). Glued binding. 280 p. Contains: Illustrations. Transforming American Politics. Audience: ... General/trade. Campaign management; Electioneering; Elections; General; Government; National; Non-Fiction; Political campaigns; Political Process; Political Science; Politics, Practical; United States Read more Show Less

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Overview

For the first time, leading political scientists and experienced campaign professionals have come together to consider the nuts-and-bolts of American campaigns and elections in conjunction with academic theories and research. With new and revised essays throughout, this volume provides a real education in practical campaign politics. Academics and campaign professionals describe the innovation and reality of election campaigns as they have evolved over time to culminate in the phenomena of the new town meetings, bus tours, talk radio, infomercials, and focus groups. Campaigns and Elections American Style 2nd Ed.shows how campaign themes and strategy are set, how they are communicated, how advanced campaign tactics are used, why mobilizing volunteers is essential, why early campaign money is worth more, how to get the media to cover a campaign without paying for it, and how to use focus groups, survey research, and media to win elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, male and female campaign perspectives, this volume scrutinizes national- and local-level campaigns through the 2000 and 2002 election cycles. Students, citizens, candidates, and campaign managers will learn not only how to win elections, but why it has become imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.

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Product Details

  • ISBN-13: 9780813341811
  • Publisher: Westview Press
  • Publication date: 2/20/2004
  • Series: Transforming American Politics Series
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 280
  • Product dimensions: 5.14 (w) x 9.02 (h) x 0.67 (d)

Meet the Author

James A. Thurber is professor of government and director of the Center for Congressional and Presidential Studies at American University. Candice J. Nelson is an assistant professor of government at the Center for Congressional and Presidential Studies at The American University and is director of the university's Campaign Management Institute.

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Table of Contents

Tables and Figures
Acknowledgments
Introduction
1 The Transformation of American Campaigns 1
2 The Principles of Planning 14
3 Who Will Vote for You and Why: Designing Strategy and Theme 30
4 Contemporary Strategy and Agenda Setting 47
5 Strategy and Tactics for Campaign Fundraising 62
6 Competition, Contributions, and Money in 1992 78
7 Paid Media Advertising 84
8 Winning Through Advertising: It's All in the Context 101
9 The Best Campaign Wins: Local Press Coverage of Nonpresidential Races 112
10 Reporting Campaigns: Reforming the Press 126
11 Organizing the Field 138
12 Field Work, Political Parties, and Volunteerism 152
13 Political Polling: From the Beginning to the Center 161
14 The Promising Adolescence of Campaign Surveys 181
15 The Ethics of Political Campaigns 192
16 Campaign Ethics and Political Trust 200
17 Strategic Perspectives on the 1992 Campaign 213
18 Do Campaigns Matter? 224
References 233
About the Book and Contributors 241
Index 245
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