Can We Do That!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them [NOOK Book]

Overview

What would you do to get your business noticed?

Every day consumers are bombarded with advertising and public relations messages. With so many companies competing for limited consumer dollars, how can you get your company's message out? Sometimes, a successful PR stunt is just what the doctor ordered! Can We Do That?! looks at real-life PR stunts that will blow your mind and inspire you to think nontraditionally and find new and creative ways ...

See more details below
Can We Do That!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$14.99
BN.com price
(Save 44%)$27.00 List Price
Note: This NOOK Book can be purchased in bulk. Please email us for more information.

Overview

What would you do to get your business noticed?

Every day consumers are bombarded with advertising and public relations messages. With so many companies competing for limited consumer dollars, how can you get your company's message out? Sometimes, a successful PR stunt is just what the doctor ordered! Can We Do That?! looks at real-life PR stunts that will blow your mind and inspire you to think nontraditionally and find new and creative ways to get your company noticed.

PR Guru Peter Shankman chronicles some of the most ridiculous, outrageous, and possibly crazy PR stunts of all time. Wading through the silliness to get to the root of why some stunts work and some don't, Shankman offers a funny and insightful look at what it takes to win the game of PR. You'll learn how and why:

  • A stolen Yoo-Hoo truck became a promotional and media relations coup
  • RegisterFree.com's "Free Hour" promotion was so successful it virtually shut down Internet access on the East Coast for nine hours
  • More than 100 CEOs, dot.com workers, and media figures jumped out of a plane in the name of brand visibility
  • A small yarn shop in upstate New York caught on with hip city dwellers interested in eating their sweaters
  • And more outrageous ideas!

Shankman looks at these and many more case studies and provides the historical background and follow-up needed to fully gauge their success. But most important, Can We Do That?! shows you how to develop effective PR campaigns on your own. Getting noticed is no easy task, especially for small businesses. This handy guide to guerrilla PR explores the tactics and stunts that work—and shows you how to apply them to your own business without busting your budget.

Read More Show Less

Product Details

  • ISBN-13: 9781118044698
  • Publisher: Wiley
  • Publication date: 1/14/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 211
  • Sales rank: 797,044
  • File size: 784 KB

Meet the Author

Peter Shankman is the CEO of The Geek Factory, Inc., a marketing and PR strategy firm, whose clients have included Snapple Beverage Group, Napster, and the Discovery Channel. He is also CEO of AirTroductions, the Internet's first in-flight dating and networking service. He lives in New York and frequently speaks at trade shows and conferences on PR, marketing, and creativity.

Read More Show Less

Table of Contents

Acknowledgments.

Chapter 1. Who Am I, and Why the Heck Should You Listen to Me?

You don't know me from anyone-but I'm known. And I've gotten my clients known. Who am I? Why should you listen to me?

Chapter 2. PR Basics.

What IS PR? What is GOOD PR? What is BAD PR? What makes reported want to listen? What makes them want to shut you off and block your e-mail from their system? What makes reported and the public happy? What makes them unhappy?

Chapter 3. Coming Up with the Off-the-Wall Idea, and Making It Stick.

Talking about how no to be afraid of reaction to an idea, the beginnings of how to think differently, ways to get into that kind of think-different mindset, getting out of the office and into a good brain...ROAR to get your idea approved!

Chapter 4. Coming Up with and Implementing the Big Idea-Part One.

WebDive 2000 and our first of many "ARE YOU INSANE?" comments.

Chapter 5. Coming Up with and Implementing the Big Idea-Part Two.

The Flying Fingers Yarn Bus-Best Campaign of 2005.

Chapter 6. Coming Up with and Implementing the Big Idea-Part Three.

The AirTroductions Launch-One website, over 250 media outlets around the world.

Chapter 7. Coming Up with and Implementing the Big Idea and what Happens When It's Too Successful?

The RegisterFree.Com Free Domain Name Hour-Or, how to shut down the Internet.

Chapter 8. What Happens When You Lose Your Voice?

Legal has just told you to shut up. Or a 60 Minutes crew is waiting in your lobby. No matter how much fun PR is, there's always crisis management to think of. A Primer.

Chapter 9. You Don't Have to run Over Someone to Get Press.

It's not about celebrity all of the time. In fact, sometimes it can be, just by note being.

Chapter 10. What Happens When Your Perfectly Thought-Out Plan Hits a Snag?

When your parachute opens and you get spun around, line twists are often the result. Kicking out of them tends to work and get you down safely. Here's how to kick out of potential snags that could leave you hung up.

Chapter 11. Putting It All Together.

Wrap-ups, what we've learned, what if something happens that we didn't talk about.

Chapter 12. The Resources Section!

Places to get more info, websites, mailing lists, groups, organizations, etc.

Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted September 1, 2011

    No text was provided for this review.

Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)