Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

by Peter Shankman
     
 

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This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to

Overview

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.

Product Details

ISBN-13:
9781118044698
Publisher:
Wiley
Publication date:
01/14/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
211
Sales rank:
1,116,723
File size:
810 KB

Related Subjects

Meet the Author

Peter Shankman is the CEO of The Geek Factory, Inc., a marketing and PR strategy firm, whose clients have included Snapple Beverage Group, Napster, and the Discovery Channel. He is also CEO of AirTroductions, the Internet's first in-flight dating and networking service. He lives in New York and frequently speaks at trade shows and conferences on PR, marketing, and creativity.

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