Capabilities for Strategic Advantage: Leading Through Technological Innovation

Capabilities for Strategic Advantage: Leading Through Technological Innovation

by David Birchall, George Tovstiga
     
 

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In a competitive environment rivals will quickly respond to changes and improvements. This new contribution demonstrates that companies need to have a methodology for developing strategy with regard to future technology. New technology needs to be integrated into a strategic process and companies who are able to establish the capabilities to achieve this will secure…  See more details below

Overview

In a competitive environment rivals will quickly respond to changes and improvements. This new contribution demonstrates that companies need to have a methodology for developing strategy with regard to future technology. New technology needs to be integrated into a strategic process and companies who are able to establish the capabilities to achieve this will secure robust competitive advantage. This powerful new approach will be demonstrated with examples and cases.

Product Details

ISBN-13:
9781403945020
Publisher:
Palgrave Macmillan
Publication date:
08/06/2005
Pages:
256
Product dimensions:
6.34(w) x 9.42(h) x 0.91(d)

Meet the Author

David Birchall is both Director of Research and of Learning and Teaching Services at Henley Management College.

George Tovstiga is Principal in Arthur D. Little (Switzerland) Ltd's Technology and Innovation Practice and Visiting Professor at Henley Management College.

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