Capital Campaigns, 2nd Edition / Edition 2

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Capital Campaigns: Strategies that Work is the authoritative work on developing plans, strategies and tactics that will work to raise funds for capital projects. Step—by—step instructions guide the inexperienced and smooth the way for anyone planning this major fund—raising activity. Full of charts, graphs, checklists, and case studies that illustrate each step of the process, this book will direct you to success. In addition, valuable trouble—shooting advice will help you avoid the pitfalls of planning and executing a capital campaign.
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Editorial Reviews

This second edition of a blueprint for raising funds for capital projects covers not only capital campaigns, but endowment campaigns, combined campaigns, and comprehensive campaigns. It offers a broader approach to campaign communications, and discussion of topics such as the Internet's impact and guaranteed access to a global market for prospect research. The book walks through every step of capital campaigns, from building the campaign team and prospect research to soliciting major gifts, creating campaign materials, and stewardship. Kihlstedt is a capital campaign consultant. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780834219021
  • Publisher: Aspen
  • Publication date: 5/1/2002
  • Series: Fundraising Series for the 21st Century
  • Edition number: 2
  • Pages: 268
  • Sales rank: 1,313,719
  • Product dimensions: 0.56 (w) x 8.25 (h) x 11.00 (d)

Table of Contents

Ch. 1 Is Your Organization Ready for a Capital Campaign? 1
Ch. 2 Capital Campaign Consultants 16
Ch. 3 Why Give? Building the Case 31
Ch. 4 Can the Project Be Done? Conducting a Feasibility Study 43
Ch. 5 Who's Who? A Guide to Prospect Research 56
Ch. 6 Building the Campaign Team 76
Ch. 7 Planning the Campaign 95
Ch. 8 Asking for Major Gifts: Person to Person 113
Ch. 9 Telephone and Direct Mail in the Capital Campaign 137
Ch. 10 Special Events and the Capital Campaign 147
Ch. 11 Campaign Materials 155
Ch. 12 Practicing the Discipline of Gratitude 168
Ch. 13 Staff - The Unsung Heroes of Every Campaign 184
Ch. 14 It's a Wrap! 201
App Troubleshooting Guide to Capital Campaigns 211
Bibliography 225
Index 227
About the Authors 232
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Customer Reviews

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  • Anonymous

    Posted October 15, 2002

    What a Surprise

    Capital Campaigns: Strategies That Work By: Andrea Kihlstedt and Catherine P. Schwartz Edited by: James P. Gelatt Aspen Publishers, Inc. Gaithersburg, Maryland 1997 Reviewed by: Norman Olshansky: President NFP Consulting Resources, Inc. ... What a surprise! With over 30 years of non profit fundraising, leadership and capital campaign consulting experience, I expected to gain little from this "how to" book which I was given to review. Boy, was I wrong. Step by step, the authors outline and expand upon the key elements of a capital campaign; from determining whether or not your organization is ready for a campaign, to the best ways to celebrate and evaluate its conclusion. I appreciated the amount of detail the authors included and their emphasis on organization, planning, leadership involvement and communications. They explore the basic process and then give in depth coverage of each step. In addition to sharing their own personal knowledge and expertise, they gathered much of their material by interviewing friends and clients who also had extensive capital campaign experience. They made the book more interesting, and dramatized the points they wanted to make, by the inclusion of short vignettes and quotes by volunteer and professionals, from actual campaign experiences. Among the important subjects covered by the book are: how to select and use consultants, building the case for support, conducting a feasibility study, creating a campaign management plan, prospecting and prospect research, team building and leadership development, techniques of solicitation, campaign materials and public relations, events, thank yous, recognition, and much more. They even have a trouble shooting guide which focuses on what to do when things go wrong. I highly recommend this handbook for volunteer leadership and staff alike (whatever their level of previous experience) who are considering a capital campaign. It is a book that should also be part of the libraries of campaign consultants. I have to admit that I picked up several great new ideas and techniques from reading the book. Keep in mind that this is a "how to" book and will continue to be of value as a reference tool. The table of contents and index are complete and excellent in their detail. I felt the authors could have put more emphasis on and expanded the section on feasibility studies, or as I like to call them, pre-campaign assessments or planning studies. Too many organizations try to avoid this important process, thinking that they already know what they need to know. They feel the pre-campaign study will take unnecessary time and resources. A good study not only sets the stage for a successful capital campaign and determines a realistic goal, but also provides invaluable information about the way the organization is perceived in the community, potential for major support, and extent to which leadership and staff are ready or capable to do what is necessary for success. Studies also develop the information needed to develope a management plan for the campaign. Organizational culture, leadership styles, personality management and what is often referred to as organizational politics are other areas which I felt deserved expanded coverage by the authors. Human factors, organizational history, and communication styles are all addressed in the book but are not given as extensive or in depth presentation as is warranted. In summary, this book not only meets, but exceeds its very appropriate title: Capital Campaigns-Strategies that Work.

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