Capital Campaigns: Strategies That Work (Jones and Bartlett's Fund Raising Series for the 21st Century) / Edition 2 by Andrea Kihlstedt | 9780763730505 | Paperback | Barnes & Noble
Capital Campaigns: Strategies That Work (Jones and Bartlett's Fund Raising Series for the 21st Century) / Edition 2

Capital Campaigns: Strategies That Work (Jones and Bartlett's Fund Raising Series for the 21st Century) / Edition 2

by Andrea Kihlstedt
     
 

ISBN-10: 0763730505

ISBN-13: 9780763730505

Pub. Date: 08/01/2004

Publisher: Jones & Barlett Learning

The Second Edition of Capital Campaigns remains the authoritative work on developing plans, strategies, and tactics that will raise funds for capital projects. It details proven methods of preparing for, launching, and completing a successful project. Step-by-step instructions, along with graphs, charts, checklists, and case studies will help make your campaign run

Overview

The Second Edition of Capital Campaigns remains the authoritative work on developing plans, strategies, and tactics that will raise funds for capital projects. It details proven methods of preparing for, launching, and completing a successful project. Step-by-step instructions, along with graphs, charts, checklists, and case studies will help make your campaign run smoothly by outlining the entire process from start to finish. The Second Edition also discusses new techniques required to successfully connect with your donors, including using e-mail, the Internet, telephone solicitations, clubs, and much more. In addition, this edition expands on the importance of tracking givers and shows you how to conduct successful Internet-based research, how to use databases to their fullest potential, and how to hire the appropriate outside consultants.

Product Details

ISBN-13:
9780763730505
Publisher:
Jones & Barlett Learning
Publication date:
08/01/2004
Series:
Jones and Bartlett's Fund Raising Series for the 21st Century
Edition description:
Older Edition
Pages:
253
Product dimensions:
8.52(w) x 10.90(h) x 0.65(d)

Table of Contents

Prefaceix
Acknowledgmentsxi
Chapter 1Capital Campaigns: More than Money1
What Is a Capital Campaign?1
The Transformative Power of Capital Campaign Fund Raising1
Building on a Culture of Philanthropy2
Organizational Cycles and the Campaign4
Types of Campaigns4
Special Characteristics of Capital Campaigns6
The Phases of a Capital Campaign7
Requirements for a Successful Campaign9
A Time for Heroes12
Chapter 2Get Ready, Get Set13
Planting in Fertile Soil13
Donor Readiness13
Organizational Readiness15
Development Office Readiness17
Preparing the Development Office20
Chapter 3Preparing for a Campaign31
The First Stage of Campaign Planning31
The Case for Support32
The Campaign Goal and the Gift Range Chart40
Developing the Gift Range Chart40
The Gift Range Chart and Prospect Planning42
The Feasibility Study43
Feasibility Study Consultants49
Enlisting a Feasibility Study Committee52
The Work of the Committee52
The Interview Process54
The Feasibility Study Report55
Chapter 4Building the Campaign Team58
Seeing the Big Picture58
Defining Key Campaign Positions58
Defining Staff Roles60
Volunteer Campaign Leadership63
Campaign Consultants68
Expanding the Campaign Team81
The Campaign and the Board of Directors83
Creating a Positive Atmosphere85
Chapter 5Planning the Campaign86
The Importance of Campaign Planning86
The Planning Process86
Refining the Case for Support91
Refining the Goal92
Developing Non-Monetary Goals93
The Gift Range Chart93
Donor Recognition93
Campaign Structure96
Projecting a Realistic Campaign Timetable99
Determining How Gifts Will Be Solicited102
Deciding What to Count and How Much It's Worth103
The Capital Campaign and Annual Giving105
Gift Accounting and Reporting105
Estimating Campaign Costs106
Chapter 6Who's Who? Prospect Research and Donor Cultivation109
Getting It Right109
Whither the Search?109
Where Not to Look...and Where to Look111
Building a Prospect List through the Research Process111
Setting Up a Prospect Information System118
Filling in the Details with Secondary Sources123
Knowing Right from Wrong127
Donor-Focused Development127
Patience and Practice128
Chapter 7The Nucleus Fund129
The Nucleus Fund129
Soliciting Lead Gifts137
Special Techniques for Soliciting Foundations and Corporations149
Using Gifts Strategically: Challenge Grants151
The Power of Lead-Gift Fund Raising153
Chapter 8The Public Campaign154
Going Public154
The Campaign Kickoff154
Media and the Campaign Message157
The Special-Events Committee157
Soliciting Major Gifts160
Soliciting the Broad Base169
Telephone Solicitation and the Capital Campaign170
Direct Mail and the Capital Campaign176
Welcome Relief after a Stressful Campaign180
Chapter 9Campaign Communications181
Campaign Communications181
Developing a Communications Plan181
Managing Campaign Announcements183
The Power of Materials in Positioning a Campaign186
Using Communications Professionals186
Campaign Theme and Logo188
Campaign Materials190
Miscellaneous Materials198
Spinning the Campaign198
Chapter 10Practicing the Discipline of Gratitude199
The Discipline of Gratitude199
Saying Thank You199
Recognizing Donors and Volunteers Publicly207
Plaques210
Reaping the Rewards of Gratitude213
Chapter 11Beyond the Campaign215
Finishing the Campaign215
Evaluation, Reporting, and Stewardship218
For the Record221
Institutionalizing the Power of the Campaign222
Looking Ahead224
Campaign Lessons224
Appendix ATroubleshooting Guide to Capital Campaigns226
Appendix BGlossary of Common Campaign Terms239
Appendix CBibliography242
Index245
About the Author253

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