Capital Campaigns W/Url / Edition 1

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A capital campaign for a major building project represents a huge opportunity for the not-for-profit organization. However, embarking on such a venture can raise a daunting, even dizzying array of organizational and fundraising challenges. Managing these requires sound planning at the minimum; doing so while remaining faithful to mission requires knowledge and mastery of coordination. For those who can, though, the rewards are truly inspiring.

Capital Campaigns from the Ground Up: How Nonprofits Can Have the Buildings of Their Dreams provides decision-makers with essential tools for realizing their organization’s highest possible development hopes. Written by veteran nonprofit planner and campaigner Stanley Weinstein, this book is unique in discussing fundraising preparation in tandem with building planning. The resulting overview clearly lays out a balanced, thoughtful program for successful project development.

Starting right at the "get go," Capital Campaigns from the Ground Up covers every aspect of the campaign process, from the project’s inception to its delivery. The book begins by outlining prerequisites for attaining capital- and facility-related goals. From there, chapters contributed by architectural leaders describe how to achieve design excellence and smoothly manage the subsequent construction. Later chapters provide a detailed breakdown of the fundraising campaign, from crafting the case for support to building a volunteer team to nurturing relationships with potential donors. Special features include:

  • Photos of various successful buildings– hospitals, learning facilities, sacred spaces, arts venues, and historic sites– which also indicate the range of costs per square foot for each type of construction
  • Separate chapters devoted to the particular needs of campaigns involving faith-based institutions and historic preservation projects
  • A sample Gantt Chart, a useful planning tool illustrating multiple tasks and timelines for integrating building and fundraising planning steps
  • Other helpful outlines and checklists
  • In-depth case studies of successful campaigns

While fraught with organizational hurdles, building campaigns can be run efficiently and comprehensively. Capital Campaigns from the Ground Up will help keep nonprofit directors, developers, members of the board, architects, and other decision-makers from getting bogged down in complexities, and allow their organizations–and society–to enjoy the considerable benefits of a successfully realized capital campaign.

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Product Details

  • ISBN-13: 9780471220794
  • Publisher: Wiley
  • Publication date: 10/17/2003
  • Series: AFP/Wiley Fund Development Series, #61
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 312
  • Product dimensions: 7.00 (w) x 10.00 (h) x 0.75 (d)

Meet the Author

STANLEY WEINSTEIN, ACFRE, EMBA, spent thirty-two years in the nonprofit sector. He served for nine years on the AFP’s National Board of Directors. As President of Stanley Weinstein & Co., he has provided services and hands-on fundraising help for more than 250 not-for-profit organizations nationwide. Mr. Weinstein’s capital campaigns have resulted in numerous major gifts ranging from $50,000 to $50 million. His experience includes strategic planning, board development, and capital campaigns for a broad spectrum of social welfare, healthcare, arts, and religious and educational institutions. For more information please visit

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Table of Contents



About the Author.


Chapter 1. Coordinating Project Planing and Fundraising Planning.

Chapter 2. Confidence and Communications.

Chapter 3. Building a Strong and Committed Board.

Chapter 4. Project Planning.

Chapter 5. Project Delivery Strategies.

Chapter 6. Prospect Identification and Cultivation.

Chapter 7. The Case for Support and Campaign Materials.

Chapter 8. Precampaign Planning Study and Campaign Readiness.

Chapter 9. Staff and Volunteer Solicitation Training.

Chapter 10. Managing the Campaign.

Chapter 11. Grants and Government Funding.

Chapter 12. Churches and Faith-Based Institutions.

Chapter 13. Historic Preservation Projects.

Chapter 14. Parting Thoughts.


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