Capital Letters: The Economics of Academic Bookselling

by J. M. Hawker

Overview

Academic bookselling inhabits a landscape fundamentally impacted by legislative and political pressure, colonised by new textual forms and new publishing ventures, experiencing constant change. Capital Letters defines the academic bookshop, text, and market, examining change drivers in the UK, the USA and Asia. Drawing on current research, inclusive of commercial publishers and publishing interest groups, Capital Letters also includes quantitative and qualitative research data from academic booksellers. In evaluating the response of academic bookshops to the changing landscape, Capital Letters argues that academic booksellers can understand, shape, and lead a sustainable and equitable future for academic text within the marketplace.

Product Details

ISBN-13:	9781108620505
Publisher:	Cambridge University Press
Publication date:	06/06/2019
Series:	Elements in Publishing and Book Culture
Sold by:	Barnes & Noble
Format:	eBook
File size:	13 MB
Note:	This product may take a few minutes to download.

Table of Contents

Introduction; 1. The developing marketplace; 2. The shop front – the value of discount; 3. Remerchandising academic text; 4. The future.