Capitalizing on Being Woman Owned: Expert Advice for Women Who Have or Are Starting Their Own Business Including Marketing Research, Planning, Government Support, and Tax Breaks

Capitalizing on Being Woman Owned: Expert Advice for Women Who Have or Are Starting Their Own Business Including Marketing Research, Planning, Government Support, and Tax Breaks

3.5 2
by Janet W. Christy
     
 

"Capitalizing on Being Women Owned is just the ticket to taking the first step out of your neighborhood and into the broader world of business opportunity. It motivates and informs.
—Susan Phillips Bari, President, Women's Business Enterprise National Council and author of Breaking Through: Creating Opportunities for America's Women and Minority Owned Business…  See more details below

Overview

"Capitalizing on Being Women Owned is just the ticket to taking the first step out of your neighborhood and into the broader world of business opportunity. It motivates and informs.
—Susan Phillips Bari, President, Women's Business Enterprise National Council and author of Breaking Through: Creating Opportunities for America's Women and Minority Owned Business

"This book is a reference guide and resource tool not only for women who own businesses, but also for persons involved in certifying, assisting and buying from Woman Owned Businesses. It provides a well-rounded understanding of the entire issue.
—Elizabeth Nesbitt Miller, site inspector for the National Women Business Owners Corporation

"This is the definitive 'how to' guide to help women-owned businesses capture Federal, state, and local government contracts.
—Jason J. Friedman, Director of WEB Consulting Services, Women Entrepreneurs of Baltimore, Inc

This is the best time ever to be a Woman Business Owner! And Capitalizing On Being Woman Owned will show you why.

Government agencies need you in order to meet their vendor diversity goals. See where to find them.

The Federal Government requires its contractors to use Woman Owned Businesses as subcontractors. Learn how to let them know you exist.

Commercial enterprises are looking for businesses owned by women. Find out where they are looking.

Capitalizing On Being Woman Owned provides practical information and guidance on:

  • Knowing the advantages of being woman owned.
  • Identifying, qualifying and marketing to all types of government, educational and business entities.
  • Understanding the reasons and benefits of"certification"
  • Finding real resources and using them effectively.
  • Using research and analysis tools, including web site addresses.

This book is also beneficial for anyone who works with Woman Owned Businesses, including accountants, attorneys, marketing or PR firms and ad agencies.

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Product Details

ISBN-13:
9781564148902
Publisher:
Career Press, Incorporated
Publication date:
04/19/2006
Pages:
1
Product dimensions:
5.24(w) x 8.24(h) x 0.49(d)

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Capitalizing on Being Woman Owned: Expert Advice for Women Who Have or Are Starting Their Own Business Including Marketing Research, Planning, Governm 3.5 out of 5 based on 0 ratings. 2 reviews.
Guest More than 1 year ago
As the title implies, you CAN take advantage of being a woman business owner if you know when and where gender helps rather than hurts. There¿s always been, and always will be, a good old boys network that predetermines many business transactions. Christy¿s book points the woman business owner in the direction of prospective businesses that place at least some degree of value on the woman-owned aspect. Christy obviously has the experience. Her research and how she shares it can save the woman business owner much time and effort. The step-by-step presentation asks the right questions at the right time. Follow it, add your own research, and find for yourself, the government jurisdictions that place a premium on using women and minority owned businesses as vendors. Then follow her advice for building your own network. The quantity of information and resources found in this little book are amazing ¿ including the web sites you could spend hours hunting down yourself. They¿re all there. I¿ve seen much larger books with far less information. And it¿s organized in such a way that you can easily find the information you¿re seeking ¿ whether it¿s your first time going through the book or you¿re returning to a section in the future to re-read her suggestions for dealing with a specific situation. Credentials are also important ¿ sometimes mandatory. The book explains which certifications really add to the credibility of your business and which ones show you to be a serious business person. If you¿re going to invest in building specific credentials, make sure your investment will pay off. Christy¿s book tells you how and why. Capitalizing on Being Woman Owned gives you the information and advice you need. Read it. Re-read it. Then, if you¿re still interested in owning and growing your own business, get started. With this little book in hand, you¿ll never have to go it alone.
Anonymous More than 1 year ago