Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands

Overview

Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute. Readers will...

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Overview

Editorial Reviews

From the Publisher

"We’ve seen a lot of great speakers here at Disney, but Libby’s presentation was one of the most inspiring I’ve seen in a long time. She managed to blend practical business information with deep insights about personal responsibility and leadership. After a very challenging year, our group was ready to get back to work, totally re-energized by her empowering message." —Sharon Williams, Senior Vice President, Disney, ABC

Product Details

ISBN-13: 9781137278517
Publisher: Palgrave Macmillan
Publication date: 8/6/2013
Pages: 240
Product dimensions: 1.11 (w) x 1.11 (h) x 1.11 (d)

Meet the Author

Libby Gill is an internationally respected executive coach, brand strategist, and bestselling author. Libby works with top companies to help them successfully position their leaders, business, and brands including Nike, Disney, Kellogg, Oracle, PayPal, Royal Caribbean Cruise Lines, and more. Libby is a frequent TV and radio guest offering expert opinions and guidance on brand strategy and professional development. She has appeared on the Today show, Dr. Phil, CNN, NPR, Oprah & Friends Radio, and many more.