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As one of the executives credited with bringing General Motors back from the brink, 47-year car industry veteran Bob Lutz knows what went wrong in the auto business and how it got corrected. While he doesn't ignore major external reasons (oil crises, Japanese imports, new federal regulations), Lutz argues that GM's biggest problems were self-created. With bracing specificity, he describes how "forward-looking" management placed their faith and their company's fortunes in the hands of "bean counting" analysts who blurred the carmaker's focus on product excellence and customer value. Now retired, he speaks his mind candidly in this classic case study. Editor's recommendation.