Cardiovascular Transformation: A Business Guide for Successful Growth

Cardiovascular Transformation: A Business Guide for Successful Growth

by John Goodman
Cardiovascular Transformation: A Business Guide for Successful Growth

Cardiovascular Transformation: A Business Guide for Successful Growth

by John Goodman

Paperback(1E)

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Overview

If you've been worried about how health care reform will affect your specialty and your future prospects - worry no more. In this timely report from cardiovascular specialists John O. Goodman and Conrad Vernon, you will learn what's coming in the future of cardiovascular care delivery. You will learn a step-by-step plan that will enable your program to greet the change with confidence and optimism. Use these authors' years of experience in cardiovascular health care to create a successful future! With the demand for cardiovascular services increasing every day and with an aging population, NOW is the time to begin! Cardiovascular Transformation gives you all the tools you need to immediately develop your cardiovascular delivery system, define your mission, meet your long-term goals and objectives, and guide your program or practice toward progressive, constructive growth. High-Level Strategic Guidance and Practical Tools You Need To: *Prepare yourself for changes in cardiovascular delivery *Develop a creative, flexible, long-term strategic business plan *Initiate a formal planning process *Conduct a market assessment to design a cardiology program free of access barriers *Evaluate your delivery system *Conduct a feasibility study to decide on a plan that can be successfully implemented *Emerge on the winning end of the reimbursement process *Design an action plan for marketing cardiovascular services *Use long-term capital planning to avoid running short on facilities, equipment, and human resources *Meet the real needs of the marketplace? Succeed long after health care reform *Much, much more!

Product Details

ISBN-13: 9780834206113
Publisher: Jones & Bartlett Learning
Publication date: 11/02/1994
Series: Aspen Executive Reports (Paperback)
Edition description: 1E
Pages: 184
Sales rank: 986,083
Product dimensions: 8.25(w) x 11.00(h) x 0.39(d)

Table of Contents

Contents: BACKGROUND * Cardiovascular Paradigm Shift * History of Cardiovascular Delivery * Current Cardiovascular Delivery Systems * ASSESSMENT * Positioning for Ongoing Health Care Reform * Understanding Your Cardiovascular Market * Understanding the Physician/Hospital Political Interface * Third-Party, Self-Insured, and Government Reimbursement * PLANNING * Physicians’ and Facilities’ Capabilities * Feasibility Models * A Long-Term Strategic Business Plan * EXECUTE * Management and Governance Structure * Cardiovascular Marketing Objectives * The Marketing Plan * The Operational Plan * Long-Term Capital Requirements * FORECAST * The Mega Cardiovascular Delivery Systems of Tomorrow
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