Career Ideas for Teens in Marketing

Overview

When it comes to choosing a career, it is never too soon to think about the future. Each Career Ideas for Teens volume presents a selection of activities, experiments, project-based challenges, and career articles to help teens discover their skills, talents, and values and match them to appropriate career options to answer the age-old question: "What do you want to be when you grow up?"

Marketing is the business of getting products to paying customers. This can be as simple as ...

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Overview

When it comes to choosing a career, it is never too soon to think about the future. Each Career Ideas for Teens volume presents a selection of activities, experiments, project-based challenges, and career articles to help teens discover their skills, talents, and values and match them to appropriate career options to answer the age-old question: "What do you want to be when you grow up?"

Marketing is the business of getting products to paying customers. This can be as simple as a sales clerk helping a prospective buyer or as complex as a major corporation rolling out a new international product line. Between the extremes lies a broad career field that provides 16 million jobs. Opportunities in marketing exist at virtually every level of education and skill. The new edition of Career Ideas for Teens in Marketing explores numerous jobs available to anyone looking to enter this growing field. Jobs profiled include

Account executive

Art director

Creative director

Graphic designer

Market researcher

Product planner

Trade show designer

Visual merchandise designer

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Product Details

  • ISBN-13: 9780816082681
  • Publisher: Facts on File, Incorporated
  • Publication date: 1/1/2012
  • Series: Career Ideas for Teens Series
  • Edition number: 2
  • Pages: 181
  • Age range: 12 - 17 Years
  • Product dimensions: 9.45 (w) x 0.36 (h) x 13.39 (d)

Table of Contents

Welcome to Your Future 1

Section 1 Discover You at Work 5

Me, Myself, and I 7

Discover #1 WHO Am I? 8

Discover #2 WHAT Do I Like to Do? 10

Discover #3 WHERE Does My Work Style Fit Best? 12

Discover #4 WHY Do My Work Values Matter? 17

Discover #5 HOW Ready Am I for the 21st-Century Workplace? 20

Discover #6 "Me" Résumé 25

Hello, World of Work 26

Discover #7 WHERE Can My Interests and Skills Take Me? 26

Discover #8 WHICH Career Path is Right for Me? 37

Discover #9 Career Résumé 41

Section 2 Explore Your Options 43

Account Executive 47

Advertising Agency Principal 50

Art Director 53

Brand Manager 56

Business Development Manager 59

Contract Administrator 62

Copywriter 65

Creative Director 69

Customer Service Representative 72

E-Marketing Manager 75

Entrepreneur 78

Franchise Owner 81

Graphic Designer 84

Interactive Media Designer 87

Market Development Director 90

Marketing Agency Partner 93

Marketing Database Manager 96

Market Researcher 99

Media Buyer 102

Merchandise Buyer 105

National Account Manager 108

New Media Specialist 111

Product Planner 114

Project Manager 116

Public Relations Manager 118

Retail Sales Specialist 121

Retail Store Manager 123

Search Engine Optimization Manager 126

Social Media Consultant 129

Storyboard Artist 132

Territory Representative 135

Trade Show Designer 137

Traffic Coordinator 140

Visual Merchandise Manager 142

Web Site Designer 145

Section 3 Experiment with Success 149

ASK for Advice and Start Building a Career-Boosting Network 151

ASSESS a Variety of Workplace Options 157

ADDRESS Options to Make the Most of Now 164

A Final Word 169

Appendix 171

Index 178

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