Career Opportunities in Advertising and Public Relations

Career Opportunities in Advertising and Public Relations

by Shelly Field
     
 

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Completely revised and up-to-date, this in-depth guide is an invaluable resource for anyone wishing to pursue a rewarding career in this field. The latest information on salary ranges, new trends, and changes in the industry supplement realistic profiles of more than eighty different jobs, including Director of Public Information, Community Relations Coordinator,

Overview

Completely revised and up-to-date, this in-depth guide is an invaluable resource for anyone wishing to pursue a rewarding career in this field. The latest information on salary ranges, new trends, and changes in the industry supplement realistic profiles of more than eighty different jobs, including Director of Public Information, Community Relations Coordinator, Placement Specialist, Public Relations Assistant, Account Executive, Press Agent, and many others.

Editorial Reviews

Library Journal
Eighty-five advertising and public relations jobs in agencies, business corporations, nonprofit organizations, electronic and print media, government, and freelance operations are treated individually in this book. In addition to the basic career description, each profile lists alternate job titles; information about salaries, employment prospects, locations, and advancement opportunities; education, experience, and other prerequisites for the job; relevant trade associations and unions; and tips for entry. Brief appendixes include degree programs, internships, agencies, publications, and a glossary. The data supplied are generally reliable and quite useful to potential job seekers. Recommended.--Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.
Booknews
Up-to-date, realistic information on 83 specific job titles within such general career areas as corporate and industry, radio and television, hospitality and tourism, publishing, agencies, sports and entertainment, nonprofit agencies, and free-lance and consulting. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780816023486
Publisher:
Facts on File, Incorporated
Publication date:
03/01/1990
Series:
Career Opportunities Ser.
Pages:
320

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