Career Opportunities in Advertising and Public Relations / Edition 3

Career Opportunities in Advertising and Public Relations / Edition 3

by Shelly Field, Howard J. Rubenstein
     
 

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ISBN-10: 0816044902

ISBN-13: 9780816044900

Pub. Date: 12/01/2001

Publisher: Facts on File, Incorporated

Completely revised and up-to-date, this in-depth guide is an invaluable resource for anyone wishing to pursue a rewarding career in this field. The latest information on salary ranges, new trends, and changes in the industry supplement realistic profiles of more than eighty different jobs, including Director of Public Information, Community Relations Coordinator,

Overview

Completely revised and up-to-date, this in-depth guide is an invaluable resource for anyone wishing to pursue a rewarding career in this field. The latest information on salary ranges, new trends, and changes in the industry supplement realistic profiles of more than eighty different jobs, including Director of Public Information, Community Relations Coordinator, Placement Specialist, Public Relations Assistant, Account Executive, Press Agent, and many others.

Product Details

ISBN-13:
9780816044900
Publisher:
Facts on File, Incorporated
Publication date:
12/01/2001
Series:
Career Opportunities
Edition description:
Older Edition
Pages:
320
Product dimensions:
8.70(w) x 11.30(h) x 1.27(d)
Age Range:
Up to 14 Years

Table of Contents

Acknowledgmentsv
Forewordvi
Introductionvii
Prefacexi
About the Authorxii
Section 1Corporate and Industry
Assistant Advertising Manager, Corporate/Industry2
Copywriter, Corporate/Industry5
Assistant Art Director, Corporate/Industry8
Graphic Designer, Corporate/Industry11
Marketing Assistant, Corporate/Industry14
Marketing Director--Website17
Promotion Coordinator, Corporate/Industry20
Assistant Public Relations Director, Corporate/Industry23
Publications Manager, Corporate/Industry26
Coordinator of Consumer Affairs, Corporate/Industry29
Customer Relations Representative, Corporate/Industry32
Community Relations Coordinator, Corporate/Industry35
Employee Relations Coordinator, Corporate/Industry38
Trade Show Representative, Corporate/Industry41
Special Events Coordinator, Corporate/Industry44
Special Events Assistant, Corporate/Industry47
Shopping Center/Mall Advertising Manager50
Shopping Center/Mall Public Relations Manager53
Art Director, Retail Outlet56
Section 2Agencies
Account Executive60
Assistant Account Executive63
Copywriter66
Junior Copywriter69
Copywriter, Direct Response Advertising71
Media Planner74
Media Buyer77
Assistant Media Buyer80
Market Researcher83
Research Assistant86
Assistant Art Director89
Commercial Artist92
Computer Graphic Artist95
Lettering Artist98
Mechanical Artist101
Pasteup Artist103
Broadcast Production Coordinator105
Assistant Production Manager, Print108
Traffic Coordinator, Print111
Assistant Casting Agent114
Advertising Assistant117
Intern120
Section 3Radio and Television
Advertising Department Copywriter, Television/Radio124
Public Relations Assistant, Television/Radio127
Advertising Salesperson, Radio130
Traffic Manager, Radio133
Traffic Assistant, Radio136
Television Advertising Representative139
Advertising Sales Assistant, Television142
Promotion Coordinator, Television145
Television Station Promotion Assistant148
Television Advertising Graphic Artist151
Advertising Production Assistant, Television154
Section 4Sports and Entertainment
Unit Publicist158
Press Agent161
Press Agent Trainee164
Theatrical Press Agent167
Theatrical Press Agent Apprentice170
Professional Sports Team Publicist173
Section 5Hospitality and tourism
Hotel Publicist178
Director of Public Information, Tourism and Development181
Hotel Advertising Assistant184
Nightclub or Restaurant Publicist187
Restaurant/Club Advertising Manager189
Section 6Nonprofit Agencies
Advertising Assistant, Nonprofit Organization194
Copywriter, Nonprofit Organization197
Community Relations/Public Relations Coordinator, Police Department200
Graphic Artist, Nonprofit Organization203
Assistant Director of Hospital Public Relations206
Publication Assistant, Nonprofit Organization209
Assistant Director of Fund-raising and Development, Nonprofit Organization212
Guest Services Coordinator, Nonprofit Organization215
Section 7Publishing
Promotion Coordinator, Newspapers220
Public Relations Assistant, Magazines223
Advertising Sales Representative, Newspapers and Magazines226
Community Relations Coordinator, Newspapers and Magazines228
Advertising Assistant, Book Publishing231
Publicity Assistant, Book Publishing234
Section 8Freelance and Consulting
Public Relations Generalist238
Freelance Speechwriter241
Freelance Copywriter244
Freelance Graphic Artist246
Placement Specialist248
VIP Coordinator251
Section 9Miscellaneous Opportunities
Press Secretary, Government/Political254
Director of Public Affairs, College/University257
Sports Information Director, College/University260
Section 10Appendixes
I.Degree Programs264
Colleges and Universities Offering Majors in Advertising264
Colleges and Universities Offering Majors in Public Relations266
II.Internships in Advertising and Public Relations272
III.Seminars, Workshops, etc.274
IV.Trade Associations, Unions, and Other Organizations276
V.Bibliography281
A.Books281
B.Periodicals284
C.Directories286
D.Media Directories287
VI.Advertising Agencies289
VII.Public Relations Agencies291
VIII.Advertising and Public Relations Recruiting Agencies294
IX.Glossary297
Index301

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