Career Opportunities in Advertising and Public Relations / Edition 3

Career Opportunities in Advertising and Public Relations / Edition 3

by Shelly Field, Howard J. Rubenstein
     
 

Field describes 88 jobs in nine different categories for the advertising and public relations fields. She explains each job, including its duties, alternate titles, salary range, employment prospects, advancement prospects and prerequisites. A career ladder illustrates frequent routes to and from the described position. This fourth edition has been updated to reflect… See more details below

Overview

Field describes 88 jobs in nine different categories for the advertising and public relations fields. She explains each job, including its duties, alternate titles, salary range, employment prospects, advancement prospects and prerequisites. A career ladder illustrates frequent routes to and from the described position. This fourth edition has been updated to reflect current opportunities. The appendices list education and training resources, professional associations and unions, and web resources. Annotation ©2006 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780816044900
Publisher:
Facts on File, Incorporated
Publication date:
12/01/2001
Series:
Career Opportunities
Edition description:
Older Edition
Pages:
320
Product dimensions:
8.70(w) x 11.30(h) x 1.27(d)
Age Range:
Up to 14 Years

Table of Contents

Acknowledgments
Introduction
Preface
Sect. 1Corporate and Industry
Sect. 2Agencies
Sect. 3Radio and Television
Sect. 4Sports and Entertainment
Sect. 5Hospitality and Tourism
Sect. 6Nonprofit Agencies
Sect. 7Publishing
Sect. 8Free-Lance and Consulting
Sect. 9Miscellaneous Opportunities
Appendix I. Degree Programs
Appendix II. Internships in Advertising and Public Relations
Appendix III. Seminars, Workshops, etc
Appendix IV. Trade Associations & Unions
Appendix V. Bibliography
Appendix VI. Advertising Agencies
Appendix VII. Public Relations Agencies
Appendix VIII. Advertising & Public Relations Recruiting Agencies
Appendix IX. Glossary
Index

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