Career Opportunities in Advertising and Public Relations / Edition 4

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2005 Hardcover This is a Perma-Bound / Library Binding Edition A brand-new, unused, unready copy. American Classroom Libraries has over 30, 000 childrens books in stock. We Ship ... Daily! Read more Show Less

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Completely revised and up-to-date, this in-depth guide is an invaluable resource for anyone wishing to pursue a rewarding career in this field. The latest information on salary ranges, new trends, and changes in the industry supplement realistic profiles of more than eighty different jobs, including Director of Public Information, Community Relations Coordinator, Placement Specialist, Public Relations Assistant, Account Executive, Press Agent, and many others.

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Editorial Reviews

Library Journal
Eighty-five advertising and public relations jobs in agencies, business corporations, nonprofit organizations, electronic and print media, government, and freelance operations are treated individually in this book. In addition to the basic career description, each profile lists alternate job titles; information about salaries, employment prospects, locations, and advancement opportunities; education, experience, and other prerequisites for the job; relevant trade associations and unions; and tips for entry. Brief appendixes include degree programs, internships, agencies, publications, and a glossary. The data supplied are generally reliable and quite useful to potential job seekers. Recommended.--Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.
Describes some 85 positions in advertising and public relations in areas such as industry, agencies, radio and television, hospitality and tourism, publishing, and free-lance and consulting. Entries offer career ladder charts, and information on duties and job description, salaries, employment and advancement prospects, education and training needed, unions and associations, and tips for entry. Includes numerous appendices on degree programs, internships, seminars, trade associations, industry agencies, and recruiting agencies. Annotation c. by Book News, Inc., Portland, Or.
Up-to-date, realistic information on 83 specific job titles within such general career areas as corporate and industry, radio and television, hospitality and tourism, publishing, agencies, sports and entertainment, nonprofit agencies, and free-lance and consulting. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780816062454
  • Publisher: Ferguson Publishing Company
  • Publication date: 10/28/2005
  • Series: Career Opportunities Series
  • Edition description: Updated Edition
  • Edition number: 4
  • Pages: 323
  • Age range: 14 - 17 Years
  • Product dimensions: 8.60 (w) x 11.20 (h) x 1.20 (d)

Table of Contents

Sect. 1 Corporate and Industry
Sect. 2 Agencies
Sect. 3 Radio and Television
Sect. 4 Sports and Entertainment
Sect. 5 Hospitality and Tourism
Sect. 6 Nonprofit Agencies
Sect. 7 Publishing
Sect. 8 Free-Lance and Consulting
Sect. 9 Miscellaneous Opportunities
Appendix I. Degree Programs
Appendix II. Internships in Advertising and Public Relations
Appendix III. Seminars, Workshops, etc
Appendix IV. Trade Associations & Unions
Appendix V. Bibliography
Appendix VI. Advertising Agencies
Appendix VII. Public Relations Agencies
Appendix VIII. Advertising & Public Relations Recruiting Agencies
Appendix IX. Glossary
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