Career Perspectives in Electronic Media / Edition 1

Career Perspectives in Electronic Media / Edition 1

by Peter B. Orlik
     
 

ISBN-10: 081382477X

ISBN-13: 9780813824772

Pub. Date: 08/23/2004

Publisher: Wiley

Career Perspectives in Electronic Media offers a focused, comprehensive occupational guide that covers job roles throughout the electronic media. Professor Orlik also addresses the industry issues, structures and challenges faced by today’s electronic media professionals.

The most exceptional aspect of this book consists of profiles written by working

Overview

Career Perspectives in Electronic Media offers a focused, comprehensive occupational guide that covers job roles throughout the electronic media. Professor Orlik also addresses the industry issues, structures and challenges faced by today’s electronic media professionals.

The most exceptional aspect of this book consists of profiles written by working professionals that characterize the duties, skills, pleasures and drawbacks associated with their jobs. These conversational profiles-nearly 50 in all-help to further illuminate the issues and operations discussed in the text. Yet another helpful feature of this contemporary text is the 100 career-launching tips provided by additional practitioners representing ten general career areas.

Coverage of job functions includes:

  • Performance and conceptual positions.
  • Production functions.
  • Sales roles.
  • Directive functions.
  • Evaluative functions.

Career Perspectives in Electronic Media can be useful at the beginning or at the end of the student’s program-as the ideal second text for an introductory course sequence or as the provocative primary text in a senior-level capstone course in which students assess their skills and seek to match them with careers.

Product Details

ISBN-13:
9780813824772
Publisher:
Wiley
Publication date:
08/23/2004
Edition description:
New Edition
Pages:
238
Product dimensions:
7.10(w) x 10.05(h) x 0.75(d)

Table of Contents

Contributors.

Preface.

Acknowledgments.

1. Performance Functions.

2. Conceptual Functions.

3. Production Functions.

4. Sales Functions.

5. Directive Functions.

6. Facilitative Functions.

7. Evaluative Functions.

8. Cueing Up Your Career: One Hundred Suggestions for Breaking Into the Profession.

Appendixes.

Notes

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