Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield

Overview

?A refreshing message . . . from someone

who has fought many corporate wars.?

?The New York Times

With the latest stories from D?Alessandro?s neverending

collection of corporate derring-do and new

insight on the global battlefield, the ...

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Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield

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Overview

“A refreshing message . . . from someone

who has fought many corporate wars.”

—The New York Times

With the latest stories from D’Alessandro’s neverending

collection of corporate derring-do and new

insight on the global battlefield, the nationally bestselling

Career Warfare is more essential than ever when

navigating your way to success.

“D’Alessandro dares to speak the truth. If you don’t

manage your own reputation, those around you will.

This is no theoretical exercise. In corporate America,

people talk about you every day. You can affect what

they say.

“With a cut-the-crap sharp eye for the passions,

yearnings, and follies that drive every organization,

D’Alessandro draws apart the drapes and reveals

what it really takes to get ahead in business.”

—James Carville, author and Democratic Strategist

“With good jobs becoming harder to find,

D’Alessandro’s sage advice is more timely and

important than ever, especially for those who are

trying to build their personal brands and enhance

their careers at the same time.”

—Tom Neff, Chairman, U.S., Spencer Stuart

“Smart, strategic, and useful career advice from

someone who has actually achieved success in the

real world.”

—Harvey Mackay, author of the

#1 New York Times bestseller Swim With The

Sharks Without Being Eaten Alive

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Product Details

  • ISBN-13: 9780071597296
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 8/8/2008
  • Edition description: Revised
  • Edition number: 2
  • Pages: 240
  • Sales rank: 151,856
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

David F. D'Alessandro, former Chairman and CEO of John Hancock Financial Services, serves as an advisor and guest speaker on a variety of issues facing business today.

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Table of Contents


Preface     v
Acknowledgments     vii
Introduction     1
Try to Look Beyond Your Own Navel     13
Like It or Not, Your Boss Is the Coauthor of Your Brand     39
Put Your Boss on the Couch     59
Learn Which One Is the Pickle Fork     85
Kenny Rogers Is Right     107
It's Always Show Time     123
Make the Right Enemies     145
Try Not to Be Swallowed by the Bubble     159
The Higher You Fly, The More You Will Be Shot At     179
Everybody Coulda Been a Contender; Make Sure You Stay One     197
Index     209
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Sort by: Showing all of 6 Customer Reviews
  • Posted October 20, 2008

    No nonsense review of what and what not to do while climbing the career ladder

    It's amazing how quickly and readily office politics can make or break your career in today's workplace. Every rung or step in the ladder you climb, the politics grow more intense. Most people don't like to acknowledge and some would tell you they rebel against it, but we are all being judged by the decisions we make, the people we know, who we talk to at the water cooler, how we dress, etc. It doesn't matter whether someone form's an opinion about you based on truth, or based on perception - they hold equal weight in determining the opportunities you're given. You'll read about these types of things and more in "Career Warfare". David's book is a must read (in my opinion) for anyone who is dead set on climbing the corporate ladder.

    1 out of 1 people found this review helpful.

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    Posted January 16, 2011

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