Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield

Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield

by D'Alessandro, David
     
 

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“A refreshing message . . . from someone who has fought many corporate wars.”
—The New York Times

With the latest stories from D’Alessandro’s neverending collection of corporate derring-do and new insight on the global battlefield, the nationally bestselling
Career Warfare is more essential than ever when

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Overview

“A refreshing message . . . from someone who has fought many corporate wars.”
—The New York Times

With the latest stories from D’Alessandro’s neverending collection of corporate derring-do and new insight on the global battlefield, the nationally bestselling
Career Warfare is more essential than ever when navigating your way to success.

“D’Alessandro dares to speak the truth. If you don’t manage your own reputation, those around you will.
This is no theoretical exercise. In corporate America,
people talk about you every day. You can affect what they say.

“With a cut-the-crap sharp eye for the passions,
yearnings, and follies that drive every organization,
D’Alessandro draws apart the drapes and reveals what it really takes to get ahead in business.”
—James Carville, author and Democratic Strategist

“With good jobs becoming harder to find,
D’Alessandro’s sage advice is more timely and important than ever, especially for those who are trying to build their personal brands and enhance their careers at the same time.”
—Tom Neff, Chairman, U.S., Spencer Stuart

“Smart, strategic, and useful career advice from someone who has actually achieved success in the real world.”
—Harvey Mackay, author of the
#1 New York Times bestseller Swim With The
Sharks Without Being Eaten Alive

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Product Details

ISBN-13:
9780071597296
Publisher:
McGraw-Hill Professional Publishing
Publication date:
08/08/2008
Edition description:
Revised
Pages:
240
Sales rank:
173,429
Product dimensions:
5.90(w) x 8.90(h) x 0.60(d)

Meet the Author

David F. D'Alessandro, former Chairman and CEO of John Hancock Financial Services, serves as an advisor and guest speaker on a variety of issues facing business today.

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