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Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield / Edition 2
     

Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield / Edition 2

3.8 6
by David D'Alessandro
 

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ISBN-10: 0071597298

ISBN-13: 9780071597296

Pub. Date: 08/08/2008

Publisher: McGraw-Hill Professional Publishing

“A refreshing message . . . from someone who has fought many corporate wars.”
—The New York Times

With the latest stories from D’Alessandro’s neverending collection of corporate derring-do and new insight on the global battlefield, the nationally bestselling
Career Warfare is more essential than ever when navigating

Overview

“A refreshing message . . . from someone who has fought many corporate wars.”
—The New York Times

With the latest stories from D’Alessandro’s neverending collection of corporate derring-do and new insight on the global battlefield, the nationally bestselling
Career Warfare is more essential than ever when navigating your way to success.

“D’Alessandro dares to speak the truth. If you don’t manage your own reputation, those around you will.
This is no theoretical exercise. In corporate America,
people talk about you every day. You can affect what they say.

“With a cut-the-crap sharp eye for the passions,
yearnings, and follies that drive every organization,
D’Alessandro draws apart the drapes and reveals what it really takes to get ahead in business.”
—James Carville, author and Democratic Strategist

“With good jobs becoming harder to find,
D’Alessandro’s sage advice is more timely and important than ever, especially for those who are trying to build their personal brands and enhance their careers at the same time.”
—Tom Neff, Chairman, U.S., Spencer Stuart

“Smart, strategic, and useful career advice from someone who has actually achieved success in the real world.”
—Harvey Mackay, author of the
#1 New York Times bestseller Swim With The
Sharks Without Being Eaten Alive

Product Details

ISBN-13:
9780071597296
Publisher:
McGraw-Hill Professional Publishing
Publication date:
08/08/2008
Edition description:
Revised
Pages:
224
Sales rank:
161,469
Product dimensions:
5.90(w) x 8.90(h) x 0.60(d)

Table of Contents


Preface     v
Acknowledgments     vii
Introduction     1
Try to Look Beyond Your Own Navel     13
Like It or Not, Your Boss Is the Coauthor of Your Brand     39
Put Your Boss on the Couch     59
Learn Which One Is the Pickle Fork     85
Kenny Rogers Is Right     107
It's Always Show Time     123
Make the Right Enemies     145
Try Not to Be Swallowed by the Bubble     159
The Higher You Fly, The More You Will Be Shot At     179
Everybody Coulda Been a Contender; Make Sure You Stay One     197
Index     209

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Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield 3.8 out of 5 based on 0 ratings. 6 reviews.
BusinessReader More than 1 year ago
It's amazing how quickly and readily office politics can make or break your career in today's workplace. Every rung or step in the ladder you climb, the politics grow more intense. Most people don't like to acknowledge and some would tell you they rebel against it, but we are all being judged by the decisions we make, the people we know, who we talk to at the water cooler, how we dress, etc. It doesn't matter whether someone form's an opinion about you based on truth, or based on perception - they hold equal weight in determining the opportunities you're given. You'll read about these types of things and more in "Career Warfare". David's book is a must read (in my opinion) for anyone who is dead set on climbing the corporate ladder.
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