Levi Roots is a cook, entrepreneur and musician. He gained widespread fame in the UK after appearing on the TV program Dragon's Den seeking funding for his Reggae Reggae Sauce, which is now stocked in all major supermarkets in the UK and has sold over 2 million bottles. Levi has since launched Levi Roots' Love Apple Tomato Sauce and Levi Roots' Fiery Guava Dipping Sauce, and six cooking sauces are currently in the pipeline. Reggae Reggae burgers can be found in bar and pub chains across the UK and Subway sells a Reggae Reggae Chicken Sub in its UK outlets. Levi's first cookbook, the Reggae Reggae Cookbook, published by Collins this year, has been a great success. Levi creates delicious West Indian recipes in the kitchen of his new South London restaurant, Papine Jerk Center.
As a successful reggae musician, he has performed with James Brown, was close friends with Bob Marley, has sung to Nelson Mandela and was nominated for a MOBO award in 1998. His Roots Reggae album will be released soon.