Carried Away: The Invention of Modern Shopping

Carried Away: The Invention of Modern Shopping

by Rachel Bowlby
     
 

ISBN-10: 0231122756

ISBN-13: 9780231122757

Pub. Date: 09/10/2002

Publisher: Columbia University Press

Asserting that a history of shopping was, until recently, a history of women, Rachel Bowlby trains her eye on the evolution of the modern shopper. She uses a compelling blend of history, literary analysis, and cultural criticism to explore the rise of department stores and supermarkets of the United States, France, and Great Britain.

Bowlby recalls the

…  See more details below

Overview

Asserting that a history of shopping was, until recently, a history of women, Rachel Bowlby trains her eye on the evolution of the modern shopper. She uses a compelling blend of history, literary analysis, and cultural criticism to explore the rise of department stores and supermarkets of the United States, France, and Great Britain.

Bowlby recalls the fascinating early days of these institutions. In the mid-nineteenth century, when department stores first developed, their fabulous new buildings brought middle-class women into town, where they could indulge in what was then a new activity: a day's shopping. The stores offered luxury, flattering women into believing that they belonged in a beautiful environment. It is here, Bowlby argues, that the idea of the modern woman's passion for fashion and shopping took hold.

Developed in the twentieth century, supermarkets took an opposite tack: they offered functionality, standardization, and cheapness. However, Bowlby claims, despite their differences, the two institutions belong together as emblematic of their respective eras' social developments: the department store with the growth of cities, the supermarket with the proliferation of suburbs. With their dazzling lights and displays, both supermarkets and department stores were thought to produce in females an enhanced or trance-like state of mind.

For readers who regard shopping as a spectator or participatory sport, and for those who wish to understand our culture and the psychology of women, or those who simply enjoy a witty, literate romp through the aisles, Carried Away is the perfect purchase.

Columbia University Press

Read More

Product Details

ISBN-13:
9780231122757
Publisher:
Columbia University Press
Publication date:
09/10/2002
Edition description:
New Edition
Pages:
256
Product dimensions:
5.10(w) x 8.10(h) x 0.70(d)
Age Range:
18 Years

Related Subjects

Table of Contents

1. The Haunted Superstore2. The Mobile Shopper3. The Silent Salesman4. The Passer-by and the Shop Window5. The Package6. The First Shoppers7. The Supermarket's Beginnings8. The Dayton Connection9. The Jungle and Other Post-war Supermarkets10. The Reader in the Supermarket11. The Shopper in the Survey12. The Deviant, the Checkout and the FutureNotesAcknowledgementsShort BibliographyIndex

Columbia University Press

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >