Cases in Advertising and Promotion Management

Cases in Advertising and Promotion Management

by John Quelch, Paul W. Farris
     
 

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Booknews
The previous edition was 1987. Fifty case studies, written from the perspective of an advertising manager or marketing manager, address all aspects of the development and execution of advertising and promotion programs. Special attention is paid to social and ethical issues. For courses in advertising management, promotion management, and marketing communications. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780256096897
Publisher:
McGraw-Hill Professional Publishing
Publication date:
12/01/1990
Edition description:
3rd ed
Pages:
800

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